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Below you can find a list of the standard indicators of Secutix 360º in alphabetical order:
Assiduity:
This shows the current assiduity of a contact. The assiduity is defined through the number of performances that the contact has purchased during a season. The more performances are purchased, the more regular the contact will be considered as.
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Value: When the contact places an order (purchase or reservation) including a product with a “Children” audience category, the value will turn into “Yes”. The value will not be restarted if the order is cancelled. The default value is No.
Membership:
Membership
It shows if a contact has purchased a product belonging to the “Membership” family valid for the current season (if it is a season membership) or for the current validity period.
Calculation frequency: Daily or real time.
Value: The value is “Yes” when the contact is a member and their membership is valid .
- Not refunded membership.
- Membership for the current season or the season where the validity period has not expired yet.
Default value: 0
Level
Level | The contact has purchased or reserved a product of the “Membership” family (= value) | Name of the level |
|---|---|---|
| 0 | False | No |
| 1 | True | Yes |
SML
(non expired validity period) and hasn't been refunded.
SML (Small / Medium / Large)
It shows if a contact is a small, medium or large consumer depending on how much they have spent during the previous season.
Calculation frequency: Season change.
Value: The value is calculated with the change of season. It represents the incomes generated by a contact the previous season.
Default value: 0
Level
Level calculation is based on the segment depending on the It also depends on the type of contact (collectivity, season-ticket holder or other). In each type of contact the contacts are filtered according to the income that they generate to determine 3 levels.
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Level
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Income bands (= value)
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Name of the level
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- Small = They are part of the
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- 50% of contacts that generated the lowest amount of
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They belong to the band that overcomes the 50 % with a lower amount of incomes but below the 20 % of the highest incomes
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- income
- Medium = Between the 50% and the top 20%
- Large = They are the 20% that generated biggest amount of income.
SML - N (Small / Medium / Large - Now)
This indicator shows if a contact is a small, medium or large consumer during the current season.
Calculation frequency: Weekly.
Value: The value is calculated again every week. It represents the income generated by a contact in the current season.
Default value: 0
Level
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Level
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Income bands (= value)
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Name of the level
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- Small = They are part of the
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- 50% of contacts that generated the lowest amount of
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- income
- Medium = Between the 50% and the top 20%
- Large = They are the 20% that generated biggest amount of income.
Recency:
Recency
La récence donne une indication de la dernière séance achetée par le contact.
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