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The criteria are used as labels that will enable you to segment your contact base, and thus target it with SAM. This classification is calculated automatically depending on the actions of the contact.
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The contact indicators are displayed as pictograms at the top of the Summary tab of the contact file, but you can also find them listed by clicking on the "Indicators" menu of the vertical menu of the contact file.
The criteria indicators are usually set at the beginning of the project, before the recovery of the contact data. If you need to create activate new criteria indicators later, you could do it requesting a service here.
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