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Let me introduce you to SAM:

SAM is Secutix' marketing management tool. You'll be able to find it in the Organization Context menu , under in the name Audience Managementmenu.

Thanks to the information that you'll input in our software, SAM will be able to segment the contacts, and target them with marketing campaigns that you'll be able to create from scratch: e-mail templates, audience segmentation, importation of external contacts per e-mail and management and analysis of your campaigns including the creation of traceable URLs,

SAM is composed of five parts:

...

Contacts

Segmentation

Message

Automation

Results

The key to success lays in the knowledge of your audience.

The most important step in the campaign process is targeting.

The relevance of your messages includes their customization.

Determine a communication strategy with its target audiences and let SAM operate.

Measurement points to assess and improve your marketing strategies performances.

...