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Value: The value is “Yes” when the contact is a member and their membership is valid (non expired validity period) and hasn't been refunded.


Recency:

It shows how recently a contact made its last purchaseThis indicator measures whether or not a contact has a valid ticket under their name (cultural history).

Calculation frequency: Daily or real time.

Value: The value is the most recent date of the season (past or next) for which the contact has bought ticketsa ticket under their name (cultural history). The cancelled tickets are not taken into account for the calculation of the recency.

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