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| KPI | Definition/computation | ||||||
|---|---|---|---|---|---|---|---|
| Attendance (percentage) | Total amount of sold tickets divided by the capacity. | ||||||
| Attendance by customer | A count of how many performances a contact has attended. | ||||||
| Attendance frequency | The median of all intervals (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits. | ||||||
| Average pre-sales in days before performance | Average number of days between the booking date and performance date. | ||||||
| Average price per ticket | It represents the average price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid. | ||||||
| Capacity | Total initial amount of tickets available on sales (invalid & blocked seats are not taken in count). | ||||||
| Complimentary tickets | Tickets that have been given out for free. | ||||||
| Customers by production | A count of how many customers have purchased tickets for a given event. | ||||||
| Difference since yesterday | This percentage represents the part of tickets sold today, e.g., if you sold 200 tickets today, and there are 20.000 seats in total, that value will be 1%. | ||||||
| Discount per ticket | Average discount per ticket. It represents the difference between the base unit amount and the actual paid amount for each ticket. | ||||||
| Distance to institution | It represents the distance in KM between where the contact lives (based on the ZIP code) and the address of your organization. | ||||||
| Financial utilization | Turnover of tickets sold divided by the maximum potential revenue. | ||||||
| Full year | No restriction, will display the full year. | ||||||
| Interval since last attendance | Number of days between today and the contact's last visit or attendance to a performance. | ||||||
| Last attendance | Date of the last visit or attendance to a performance for a given contact. | ||||||
| The potential revenue if all remaining tickets were sold at full price. | ||||||
| Next anticipated attendance | If X is the median of all intervals between consecutive attendances of a customer (in days), next anticipated visit is Last Attendance + X. | ||||||
| Overdue (estimation) | Indication of how long since a contact's last visit/attendance compared to his/her usual visit/attendance rate:
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| Purchase: days before the performance | Indication of how early does a customer purchases tickets on average (in days before the performance). | ||||||
| Purchase horizon | Indication of how early a ticket was purchased with respect to the date of the performance.
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| Reduced | Number of tickets that have not been sold at the full price. | ||||||
| Standard price | Full price, i.e., the price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix. | ||||||
| Tickets | Total amount of tickets sold (refund excluded). | ||||||
| Turnover by ticket | Average turnover by ticket. The turnover divided by the number of sold tickets. | ||||||
| Turnover by seat | Turnover of tickets sold divided by the capacity. | ||||||
| Utilization | Number of sold tickets, including reservations, divided by the capacity. | ||||||
| Year to date - display months only until current month. |
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