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Allow Google Analytics to track the amount of the reservations performed on your Ticket Shops.
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Please kindly note that this new feature supports only the Classic GA E-commerce tracking but not the Enhanced E-commerce tracking. |
Problem
Currently, only the amounts of sales orders may be tracked by exposing these amounts to the data layer. This avoids to count a same amount twice when an internet user first reserves some tickets on your Ticket Shop and pays them later from his internet user account.
However, in some business cases, for example prepayment, when contact chooses payment method prepayment for their tickets (which they will pay later), a reservation order will be created on the Ticket Shop. Since the real payment (generally bank transfer) is processed later by a back-end function, Google Analytics won't be aware of this order created initially on the Ticket Shop and the global Google Analytics report won't be accurate.
Solution
Introduce a new key at Point Of Sale configuration, and expose the reservation amount to data layer when the new key is turned on.
Getting started
A new key (config.datalayer.alsoPushReservationAmount) is introduced for each point of sales, allowing the operator to decide if the reservation amount should also be sent to data layer.
And on the corresponding ticket shop, when the above key is turned on, the reservation amount is also exposed to data layer at the confirmation page. The information is stored in the usual field called transactionTotal.