What is GDPR ?
General Data Protection Regulation defines precisely what is a personal data and the various roles every entity handling or porcessing them has.
You can find the official SecuTix page and cheatsheet by clicking on this link : GDPR
The authorizations we have in SecuTix ?
There are 7 fields in SecuTix attached to authorization management :
Legal information section in the contact sheet
- Accept communication from institution by email
- Accept transmission of elec. coordinates to third parties
- Accept communication from partners
Communication section in the contact sheet
- SMS MMS
- Telephone
- Email (will be soon depracated)
- Letter
In green : fields that will impact the way SAM in filtering contacts for you in respect of GDPR rules
The touch points you need to GDPR check ?
The sales channel/features you should consider when talking about communication authorizations :
- Online sales channels (B2C, B2B, ...)
- Backoffice sales channel (Box office, etc...)
- SAM
What to do to have clean authorization management ?
Having a clean authorizations management means that you users are able to set and update the authorization you need to do your marketing. In 90% of the cases (as most of the marketing campaigns are done through emails) you need to make sure the following authorization is displayed on the touch points you have with your customers :
- Accept communication from institution by email : By ticking this authorization the customer confirms accepting to receive communications from your institution by email.
Standard authorization setup in the marketing tab of the contact sheet.
Standard authorization setup in the marketing tab of the profile page on the Ticketshop.
Please make sure the wording you choose in the online version of your authorization cleary states to the customers the email communication channel and the purpose of this authorization
How can I choose which authorizations are displayed to the end-user ?
Online
A. Setup the authorization that will be displayed in the B2C register form online
B. Online corresponding Point of sale, select the authorization you want to be displayed
Quick contact creation form
A. Setup the authorization that will be displayed in the contact creation form on boxoffice
How SAM handles the authorization checks ?
Here are the rules applied by SAM for filtering out automatically the contacts regarding the SAM campaigns
| Info | ||
|---|---|---|
| ||
The overall rule
The type of the campaign is different from "Information directly related to a contact's purchase or reservation" AND ( Accept communication from institution by email authorization is set to false or not set OR (campaign communication channel is Email and authorization EMAIL is set to false) (soon to be depracated) OR (campaign communication channel is Letter and authorization LETTER is set to false) OR (campaign communication channel is Phone Call and authorization PHONE is set to false ) OR (campaign communication channel is SMS and authorization SMS_MMS is set to false)
|