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| KPI | Definition/computation |
|---|---|
| Attendance (percentage) | Total amount Percentage of sold tickets divided by compared to the total capacity. |
| Attendance by customer | A count Number of how many performances a contact has attended. |
| Attendance frequency | The median of all intervals Average interval (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits. |
| Average pre-sales in days before performance | Average number of days between the booking date and performance date. |
| Average price per ticket | It represents the average Average price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid. |
| Capacity | Total initial amount of tickets available on sales (invalid & blocked seats are not taken in count). |
| Complimentary tickets | Tickets that have been given out for free. |
| Customers by productionevent | A count Number of how many customers who have purchased tickets for a given event. |
| Difference since yesterday | This percentage represents the part Percentage of tickets sold today compared to the total capacity, e.g., if you sold 200 tickets today, and there are 20.000 seats in total, that value will be 1%. |
| Discount per ticket | Average discount per ticket. It represents the difference between the base unit amount and the actual paid amount for each ticket. |
| Distance to institution | It represents the distance Distance in KM between where the contact lives 's address (based on the ZIP code) and the address of your organization. |
| Financial utilization | Turnover of tickets sold divided by Percentage of revenue compared to the maximum potential revenue. |
| Full year | No restriction, will display the full year. |
| Interval since last attendance | Number of days between today and the contact's last visit or attendance to a performance. |
| Last attendance | Date of the last visit or attendance to a performance for a given contact. |
Max. revenue | The potential revenue if all remaining tickets were sold at full price. |
| Next anticipated attendance | If X is the median of all intervals average interval between consecutive attendances of a customer (in days), the next anticipated visit is Last Attendance + X. |
| Overdue (estimation) | Indication of how long since a contact's last visit/attendance compared to his/her usual visit/attendance rate:
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| Purchase: days before the performance | Indication of how early does a customer purchases tickets on average (in days before the performance). |
| Purchase horizon | Indication of how early a ticket was purchased with respect to the date of the performance.
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| Reduced | Number of tickets that have not been sold at the full price. |
| Standard price | Full price, i.e., the price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix. |
| Tickets | Total amount of tickets sold (refund refunds and cancellations excluded). |
| Turnover Revenue by ticket | Average turnover by revenue per ticket. The turnover divided by the number of sold tickets. |
| Turnover Revenue by seatTurnover of tickets sold divided by the capacity. | Average revenue per seat with respect to the the total capacity, i.e., including the the seats that were not sold. |
| Utilization | Number Percentage of sold tickets, including reservations, divided by compared to the capacity. |
YTD | Year to date - display months only until current month. |
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