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  • Heading - Name the feature in a way the reader (our target customers) will understand.
  • Sub-Heading - Describe for who the feature is and what benefit the customer get from it. (One sentence only underneath the title.)
  • Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
  • Problem - Describe the problem your product solves. (One sentence)
  • Solution - Describe how your product elegantly solves the problem. (One sentence)
  • How to Get Started - Describe how easy it is to get started or point to a How to page that can get access from the tutorial section.
  • Other Call to Action (optional) - Give pointers where the reader should go next or if there are other feature related to the one you have described.