Context
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"As part of the new Fair Consumer Contracts Act,[1] Germany will soon require specific cancellation/termination mechanisms for consumer subscriptions. These mechanisms come on top of the updated EU-wide consumer contract rules under the EU Directives on Contracts for Digital Services and Content and on Contracts for the Consumer Sale of Goods and will take effect on July 1, 2022." Businesses offering subscriptions to German consumers will have to provide a specifically labeled button for their online retail channels that leads to a contact form through which consumers must be enabled to cancel existing subscriptions with the click of only one further button. If sufficient data to identify the subscription to be canceled is entered by the consumer, the submission of the form will itself be a valid cancellation, the effect of which cannot be made subject to further steps such as logins or second factor (e.g., email, app) confirmations. The solution, therefore, requires the following;
(https://www.mofo.com/, May 2022) |
User's journey
Internet users will choose | Institution landing page
Managed by SecuTix client | Click on the link opens a form in a new tab | The user will fill in the form with relevant data. An example of a form. The forms can be set by different tools including; CRM forms, WordPress forms, 3rd party tools for surveys, etc.
| The form needs to send an email to the internet user with confirmation that the submission of the request has been successfully sent. The form functionality will record the request and the SecuTix Operator should be informed. | The SecuTix operator will open the SecuTix backoffice and find the contact in the Contacts CRM based on the information provided. The Operator will then set the criteria for "Stop renewal season ticket" to "yes". Click on the image below to see the user flow on how to set the criteria.
With this action, the contact will not be part of the group that will be renewed with the trigger of the renewal batch. in case of refund the ... What if the season ticket holder requests a refund and cancelation, what actions in the backoffice immediately disable the validity of the season ticket? | |
Ticketshop landing page
Managed by SecuTix client with | Click on the link opens a form in a new tab |
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- Customization of the fields (type of data entered, e.g. text input, checkboxes, ...)
- Provides the ability to not make fields mandatory to fill
- Provides the ability to (re)name the submissions button to “Jetzt kündigen” (Google form does not allow that by default, however, it can be achieved with additional tools).
- Automatically sends the email to “submitter” as a confirmation that the termination request was received
- Collects the submitted requests
Example of the form
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Scroll to the end to see the example of the form or click here.
3. The Footer Link - "Verträge hier kündigen"
Current SecuTix functionality does not yet provide a dedicated label to enable "Verträge hier kündigen" in the footer of the ticket shop. Therefore we recommend using one of the existing labels, that is potentially not yet used by the client and rename renaming it to "Verträge hier kündigen".
This is not a sustainable way of achieving the goal but is necessary to comply with the law by the date 1st of July 2022. The product team will provide a dedicated label in one of the Weisshorn V3 releases delivered between Avg - Nov 2022.
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How to link the newly renamed label to the selected URL address?
Example of the form
We used this Google form for demonstration purposes only! Please make sure that clients choose forms that provide full flexibility of customization.