Context
As part of the new Fair Consumer Contracts Act,[1] Germany requires specific cancellation/termination mechanisms for consumer subscriptions. These mechanisms come on top of the updated EU-wide consumer contract rules under the EU Directives on Contracts for Digital Services and Content and on Contracts for the Consumer Sale of Goods and have taken effect on July 1, 2022.
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Businesses offering subscriptions to German consumers will have to provide a specifically labeled button for their online retail channels that leads to a contact form through which consumers must be enabled to cancel existing subscriptions with the click of only one further button. If sufficient data to identify the subscription to be canceled is entered by the consumer, the submission of the form will itself be a valid cancellation, the effect of which cannot be made subject to further steps such as logins or second factor (e.g., email, app) confirmations. The solution, therefore, requires the following;
(https://www.mofo.com/, May 2022) |
User's journey
Users' and operators' journeys are described in the table below.
1 | 2 | 3 | 4 | 5 |
Institution landing page Managed by SecuTix client or by client's digital agency | Click on the link opens a custom form in a new tab chosen and created by an institution. | The user will fill in the form with relevant data. The forms can be set by different tools including; CRM forms, WordPress forms, 3rd party tools for surveys, etc. The form needs to allow renaming the submission button to "Terminate now" at the end. | The form needs to send an email to the internet user with confirmation that the submission of the request has been successfully received. The form functionality will record the request and the SecuTix Operator should be informed. | The SecuTix operator will open the SecuTix backoffice and find the contact in the Contacts CRM based on the information provided from the form application. The Operator will then set the criteria for "Stop renewal season ticket" to "yes". Click on the image below to see the user flow on how to set the criteria. With this action, the contact's subscription will not be part of the renewal batch. |
Ticketshop landing page Managed by SecuTix client with |
Another possibility is to immediately terminate the season tickets (or memberships) by cancelling the file from the back office. With this action, the season ticket validity is disabled immediately. In such a scenario, the renewal for that particular contact will not happen when running the batch for the membership/season ticket subscription renewal.
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