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| Column | Description | How is it calculated (formula) |
|---|---|---|
| Sent | The number of emails that the system created that were delivered to the mail server. | Count of Shipments being "sent". |
| Delivered | The percentage of emails that could be delivered to the receiver's inbox. | Count of all successful shipments that didn't bounce. Presented as conversion between DELIVERED / SENT. |
| Opened | The percentage of emails that were opened by the user. | Shipment with the RESPONSE_CODE in {OPENED, FOLLOWED} / Arrived emailsCount of all successful shipments that were opened by the user (at least once). Presented as conversion between OPENED / DELIVERED. |
| Clicked | The percentage of emails where at least one link was clicked. | Shipment with the RESPONSE_CODE = FOLLOWED / Arrived emails Count of all successful shipments that were opened by the user (at least once). Presented as conversion between CLIECKED / DELIVERED. |
| Bounced | The percentage of emails that were bounced and didn't arrive in receiver's inbox. | Count of all unsuccessful shipments that bounced (soft bounce + hard bounce). Presented as conversion between BOUNCED / SENTDELIVERED. |