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Secutix now allows users to consult many of the metrics for their email campaigns right in the campaign screen itself. This allows users to easily compare the effectiveness across different campaigns, and now, with the recent ability to view campaigns from different seasons together in the campaign screen, to compare across seasons as well. |
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Please be aware that the "Created" column has been moved to the far right. |
Getting started
No set up setup is required. Once the screen is loaded you should see the changes readily. Here is a glossary to help you understand the data.
| Column | Description | How is it calculated (formula) |
|---|---|---|
| Sent | The percentage number of emails that the system created that were delivered to the mail server. | Shipments in the STATE = SENTCount of Shipments being "sent". |
| Delivered | The percentage of emails that could be delivered to the receiver's inbox. | Shipment with the RESPONSE_CODE not in the state {HARD_BOUNCED, SOFT_BOUNCED} Shipment with the RESPONSE_CODE = Null is counted here Count of all successful shipments that didn't bounce. Presented as conversion between DELIVERED / SENT. |
| Opened | The percentage of emails that were opened by the user. | Shipment with the RESPONSE_CODE in {OPENED, FOLLOWED} / Arrived emails |
| Clicked | The percentage of emails where at least one link was clicked. | Shipment with the RESPONSE_CODE = FOLLOWED / Arrived emails |
| Bounced | The percentage of emails that were bounced and didn't arrive in receiver's inbox. | Shipment with the RESPONSE_CODE in {SOFT_BOUNCED, HARD_BOUNCED} / Volumn sent |
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