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Data layer Google Analytics 4 Events - Summary

https://developers.google.com/analytics/devguides/migration/ecommerce/ecommerce-gtag - E-commerce (GA4) Developer Guide

https://developers.google.com/analytics/devguides/migration/ecommerce/gtagjs-compatibility - Ecommerce event compatibility and translation reference (gtag.js)

Google Analytics 4 Events - Guidelines	SecuTix Ticket shop events available	Description
event: "view_item_list",	view_item_list	a user sees a list of items/offerings
event: "select_item",	select_item	a user selects an item from a list
event: "view_item",	view_item	a user views an item
event: "add_to_cart",	add_to_cart	a user adds items to cart
event: "add_to_wishlist",	-	a user adds items to wishlist
event: "view_cart",	view_cart	a user views their cart
event: "remove_from_cart",	remove_from_cart	a user removes items from a cart
event: "begin_checkout",	begin_checkout	a user begins checkout
event: "add_shipping_info",	add_shipping_info	a user adds shipping info
event: "add_payment_info",	add_payment_info	a user adds payment info
event: "purchase",	purchase	a user completes a purchase
event: "refund",	-	a user receives a refund
event: "view_promotion",	view_promotion	a user sees a promotion item
event: "select_promotion",	select_promotion	a user clicked a promotion item

How to use Google Analytics 4 Enhanced E-commerce

Expand

1. Activate GA4 Enhanced E-commerce for the Point of Sales

Login to your SecuTix back-office, and activate enhanced e-commerce for the corresponding Internet point of sales via the screen Organisation > Initialisation > Organisation Parameters > Sales Channels > Point of Sale > Internet Parameters.

Wait for a few minutes for the corresponding PoS to be updated with the latest parameters.

Google Analytics 4 E-commerce tracking

Product impression and action data

Expand

Impressions and clicks

On the landing page :
- Clusters & sections views: push all products' impression data (including all products in the List view, even if the "Load more" button has not been clicked.)
- For the carousel or slider sections, we push all products inside the slider, no matter when user clicks on an arrow to see the other products or not. Meaning that if the product is in the slider, it will considered as an impression.)
- Product type view: push all products belonging to the current Product Type selected (e.g push all products of the EVENT tab, when user clicks on the VISIT tab, and then pushing all VISIT tab products)
- On Landing page section view, sending data also depends on scroll depth. This means that the data will be pushed as the user scrolls the landing page.
- If a product card on the landing page is a Tour, we push the Tour id as the product Id.
- If a product card is a list of timeslots/performancse, we push its' product Id (Event Id or Visit pass Id).
Data are also sent after user clicks on a product/promotion, and in the product/promotion details page (page just before the shopping cart)

1. Product impression

Push product impression data to datalayer.

Code Block

language	js
title	Product impression DataLayer Example
collapse	true

<script>
  'event':'view_item_list'
  'ecommerce': {
    'items': [{
      'item_id':12345678,                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      'item_name':'Romeo & Juliet',          // Product name, Tour name
      'item_brand':'Event / Drama',          // Product Family Type / Topic of the product (if set)
	  'type': 'Sport', 				 	// Product Type
      'index':0,                     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'item_list_name': 'Hot topic'               // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
      'item_id':124,
      'item_name':'Product Name',
      'item_brand':'Product Brand',
      'index':1,
      'item_list_name': 'Hot topic'
     }]
   }
</script>

2. Promotion impression (Advantage)

Push Promotion impression data to datalayer on the same pages and sections mentionned above.

Code Block

language	js
title	Promotion (advantage) impression DataLayer Example
collapse	true

<script>
dataLayer.push ({
  'event':'view_promotion'
  'ecommerce':{
    'items':[{
      'item_id':177664,                            // Advantage ID
      'item_name':'Member Exclusive',                // Advantage name
      'creative':'Only for member',             // Advantage description
      'index':1                              // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
     }]
  }
});
</script>

3. Product details impression

Data pushed when :

A product is clicked (accessing the product details page)
For the calculated season tickets, it is at the ticket selection page
For the Hospitality product family, it is at the hospitality selection page
At the ticket selection page.

Code Block

language	js
title	Product details impression DataLayer Example
collapse	true

<script>
dataLayer.push({
  'event':'view_item'
  'ecommerce': {
    'items': [{
        'item_id':123,						// Product ID
        'item_name':'Product Name',				// Product name
		'item_variant':'SALE',					// Product is to be SOLD or RESERVED
        'item_brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
	 	'type': 'Sport', 				 	// Product Type
       }]
   }
});
</script>

4. Product click

Push Product details' data when user clicks a product, includes the additional data

Code Block

language	js
title	Product click DataLayer Example
collapse	true

<script>
dataLayer.push({
  'event':'select_item'
  'ecommerce': {
    'items': [{
        'item_id':123,						// Product ID
        'item_name':'Product Name',				// Product name
		'date':'15/04/2021 - 15:30'         // Date time of timeslot, performance, match
        'item_brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
	 	'item_list_name':'Hot topic'         
		'index':0						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'item_variant':'SALE'					// Product is to be SOLD or RESERVED
	 	'type': 'Sport', 				 	// Product Type
        }]
    }
});
</script>

5. Promotion click

Push Product details' data when user clicks a product

Code Block

language	js
title	Promotion click DataLayer Example
collapse	true

<script>
dataLayer.push ({
  'event':'select_promotion',
  'ecommerce':{
    'items':[{
        'item_id':'Promo ID',					// Advantage ID
        'item_name':'Promo name',				// Advantage name
        'creative':'Creative name',			// Advantage description
        'index':Position					// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'item_variant':'SALE'					// Product is to be SOLD or RESERVED
        }]
    }
});
</script>

Cart and Check-out

Expand

1. Add or Remove products from Cart

Push data when a product is added to cart, or remove from cart

Code Block

language	js
title	Add to Cart DataLayer Example
collapse	true

// Measure adding a product to a shopping cart 
// and a list of product.
dataLayer.push({
  'event': 'add_to_cart',
  'ecommerce': {
    'currency': 'EUR',         // Currency code used for the PoS
 	'action':'add'     
	'items': [{                      
        'item_name': 'Museum Pass',                  // Product Name
        'item_id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
	 	'date':'03-01-2023 - 06:00'				// Date time of performance/match
        'price': '15.25',                       // Unit Price          
        'item_brand':'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'item_category':'Cat A',           // Seat category 
		'item_category2':'Full price',		// tarrif type
        'item_variant': 'SALE', 
        'quantity': 1                           // Quantity added to cart for this product item
        'url': 'https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156'     // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
        'imgUrl': 'https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo'             // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
	 	'type': 'Sport', 				 	// Product Type
       }]
    }
});'

Code Block

language	js
title	Remove from Cart DataLayer Example
collapse	true

// Measure the removal of a product from a shopping cart.
dataLayer.push({
  'event': 'remove_from_cart',
  'ecommerce': {
   'currency': 'EUR',         // Currency code used for the PoS
 	'action':'remove'     
	'items': [{ 
        'item_name': 'Museum Pass',                  // Product Name
        'item_id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
        'price': '15.25',                       // Unit Price          
        'item_brand': 'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)                 
		'item_category':'Cat A',           // Seat category 
		'item_category2':'Full price',		// tarrif type          
		'item_variant': 'SALE',         
		'quantity': 1                           // Quantity remove from t cart for this product item
	 	'type': 'Sport', 				 	// Product Type
      }]
    }
});

2. View Cart

Push data when user views cart content

Code Block

language	js
title	View Cart DataLayer Example
collapse	true

// Measure viewing a shopping cart 
dataLayer.push({
  'event': 'view_cart',
  'ecommerce': {
    'currency': 'EUR',         // Currency code used for the PoS
 	'action':'add'     
	'items': [{                      
        'item_name': 'Museum Pass',                  // Product Name
        'item_id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
	 	'date':'03-01-2023 - 06:00'				// Date time of performance/match
        'price': '15.25',                       // Unit Price          
        'item_brand':'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'item_category':'Cat A',           // Seat category 
		'item_category2':'Full price',		// tarrif type
        'item_variant': 'SALE', 
        'quantity': 1                           // Quantity for this product item
        'url': 'https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156'     // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
        'imgUrl': 'https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo'             // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
	 	'type': 'Sport', 				 	// Product Type
       }]
    }
});'

3. Check out

Data are sent to datalayer in check out process with 3 steps: Begin the Checkout, Delivery and Order confirmation (after the payment page)

Info

title	Security and data layer

Please note that the payment page cannot push any data in the data layer, as this is a secure page and pushing data externally in a secure page is forbidden by the PCI certification.

When user start the Check-out process (event 'begin_checkout')

Code Block

language	js
title	Begin Checkout DataLayer Example
collapse	true

<script> 
	dataLayer.push({ 
		'event': 'begin_checkout', 
			'ecommerce': { 
						'step': 0, 										//check out step, (0: Begin, 1: Delivery, 2: Summary) 
						'id':15284,									// File ID
					 	'option':'begin_checkout' 					        
						}, 
					'items': [{ 										//List of productFieldObjects inside the order. 
						'item_name': 'Triblend Android T-Shirt', 			//Product Name (mandatory). 
						'item_id': 12345, 									//Product Id (mandatory). 
					 	'date':'13-01-2023 - 05:00'
						'price': '15.25', 								//Unit Price (mandatory) (same as the basic e-commerce tag). 
						'item_brand': 'Visit Pass / Exhibition', 			// Product Family Type / Topic of the product (if set)        
						'item_category':'Cat A',           // Seat category 
						'item_category2':'Full price',		// tarrif type               
						'item_variant': 'SALE',        
						'quantity': 1, 									// same as the basic e-commerce tag 
						'coupon': 'PartnerCUBE' 						// advantage name / advantage id 
					 	'type': 'Sport', 				 				// Product Type
						}] 
					} 
				} 
}); 
</script>

When user choose a delivery mode and click on Continue (event 'add_shipping_info')

Code Block

language	js
title	Delivery step DataLayer Example
collapse	true

<script> 
	dataLayer.push({ 
		'event': 'add_shipping_info', 
			'ecommerce': { 
						'step': 1, 										//check out step, (0: Begin, 1: Delivery, 2: Summary)   
						'id':15284,									// File ID
					 	'option':'summary' 								//order summary page - where the step 1 is pushed (additional information)        
						'shipmentID': 'E-ticket', 					//shipment mode name  
						'shipmentMode': 'E-ticket', 					//shipment mode name 
						'shipping': 8 									//shipment fee 
						}, 
					'items': [{ 										//List of productFieldObjects inside the order. 
						'item_name': 'Triblend Android T-Shirt', 			//Product Name (mandatory). 
						'item_id': 12345, 									//Product Id (mandatory). 
					 	'date':'13-01-2023 - 05:00'
						'price': '15.25', 								//Unit Price (mandatory) (same as the basic e-commerce tag). 
						'item_brand': 'Visit Pass / Exhibition', 			// Product Family Type / Topic of the product (if set)        
						'item_category':'Cat A',           // Seat category 
						'item_category2':'Full price',		// tarrif type               
						'item_variant': 'SALE',        
						'quantity': 1, 									// same as the basic e-commerce tag 
						'coupon': 'PartnerCUBE' 						// advantage name / advantage id 
					 	'type': 'Sport', 				 				// Product Type
						}] 
					} 
				} 
}); 
</script>

When user input a voucher, select a payment method, then click on Continue to Payment (event 'add_payment_info')

Code Block

language	js
title	Order summary step DataLayer Example
collapse	true

<script> 
dataLayer.push({ 
	'event': 'add_payment_info', 
		'ecommerce':{ 
			'checkout':{ 
				'actionField':{ 
					'step': 2, 											//check out step, (0: Begin, 1: Delivery, 2: Summary)   
				 	'option':'order-confirmation' 						//order confirmation page - where the step 2 is pushed (additional information)
					'option': 'VISA', 									//selected payment method name 
					'id':1000463, 									//File ID 
					'shipmentID': '1111111', 							// shipment ID, get from Delivery step 
					'shipmentMode': 'E-ticket', 						// shipment mode name 
					'shipping': 8, 										//shipment fee 
					'payment fee': 4, 									//payment overhead fee 
					'revenue': 35, 										//total amount to pay 
					'coupon': 'PROMO' 									//promotional code or voucher code 
					}, 
				'items': [{ 											// List of productFieldObjects inside the order. 
					'item_name': 'Triblend Android T-Shirt', 				// Product Name (mandatory). 
					'item_id':12345, 										// Product Id (mandatory). 
				 	'date':'13-01-2023 - 05:00'
					'price': '15.25', 									// Unit Price (mandatory) (same as the basic e-commerce tag). 
					'item_brand': 'Visit Pass / Exhibition', 				// Product Family Type / Topic of the product (if set)  
					'item_category':'Cat A',           // Seat category 
					'item_category2':'Full price',		// tarrif type      
					'item_variant': 'SALE',       
					'quantity': 1, 										// same as the basic e-commerce tag 
					'coupon': 'PartnerCUBE' 							// advantage name / advantage id 
					 'type': 'Sport', 				 					// Product Type
					}] 
				} 
			} 
}); 
</script>

When user completes an order (event 'purchase')

Code Block

language	js
title	Order summary step Purchase DataLayer Example
collapse	true

<script> 
dataLayer.push({ 
	'event': 'purchase', 
		'ecommerce':{ 
			'checkout':{ 
				'actionField':{ 
					'transactionID': '1234', 							//file ID
					'shipping': 8, 										//shipment fee 
					'payment fee': 4, 									//payment overhead fee 
					'affilication':'SHOP',								//sales channel name
					'tax': 4,											//tax fee
					'value': 35, 										//total amount to pay 
					'currency": 'EUR'
					}, 
				'items': [{ 											// List of productFieldObjects inside the order. 
					'item_name': 'Triblend Android T-Shirt', 				// Product Name (mandatory). 
					'item_id':12345, 										// Product Id (mandatory). 
				 	'date':'13-01-2023 - 05:00'
					'price': '15.25', 									// Unit Price (mandatory) (same as the basic e-commerce tag). 
					'item_brand': 'Visit Pass / Exhibition', 				// Product Family Type / Topic of the product (if set)  
					'item_category':'Cat A',           // Seat category 
					'item_category2':'Full price',		// tarrif type      
					'item_variant': 'SALE',       
					'quantity': 1, 										// same as the basic e-commerce tag 
					'coupon': 'PartnerCUBE' 							// advantage name / advantage id 
					 'type': 'Sport', 				 					// Product Type
					}] 
				} 
			} 
}); 
</script>

Info

title	Customize 'purchase' event name

The 'purchase' event name can be customized by using the config key config.googleanalytic.GA4purchase at point of sales > internet theme > configure label key.

Currently, this is the only event that provides this customization option.

Versions Compared

Old Version 6

New Version 7

Key

1. Activate GA4 Enhanced E-commerce for the Point of Sales

Product impression and action data

Impressions and clicks

1. Product impression

2. Promotion impression (Advantage)

3. Product details impression

4. Product click

5. Promotion click

Cart and Check-out

1. Add or Remove products from Cart

2. View Cart

3. Check out