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Liste des Dashboards & Rapports standards.

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KPI

Définition/calcul

Capacité

Le volume total de billets initialement disponibles à la vente.

Billets vendusTotal des billets vendus (résas & remboursements exclus).
CA par billet

Le chiffre d'affaire moyen. Calculé en prenant le CA global divisé par le nombre de billets vendus.

Rabais moyen par billet

Le rabais moyen par billet représente la différence entre le prix de base unitaire par billet et le montact réellement payé.

FréquentationLa fréquentation représente le nombre de billets vendus divisé par la capacité.
Différence avec hier

Utile pour comparer des séances d'un même événement. Met en lumière la fréquentation en comparaison avec la veille (ou tout autre période temporelle sélectionnée).

CA max.Il s'agit du chiffre d'affaire maximum si tous les billets disponibles étaient vendus au prix plein (check with ASI).
Perfomance CAIl s'agit du chiffre d'affaire des billets vendus divisé par le CA max. Cela vous montre la performance de votre CA.
CA par siègeVous donne la valeur moyenne d'un siège. Il s'agit du CA des billets vendus divisé par la capacité.
Fréquentation moyenneNombre de billets vendus + billets réservés divisés par la capacité
Cumul annuel à ce jour (YTD)La période qui s'étend du début de l'année en cours jusqu'au jour présent, exclu.
Année complèteAucune restriction; affichage de l'année complète.
RéduitReprésente la part de billets qui n'ont pas été vendus au prix plein (check with ASI).
Gratuités

Tous les billets qui ont été donnés gratuitement.

Ventes moyennes en nb de jours avant la séanceNombre moyen de jours entre la date d'achat et le jour de la séance.
Horizon d'achatIndique le moment où un billet a été acheté en termes de jours avant la séance. Les valeurs possibles sont: Jour de la séance ou après, Semaine passée, Mois passé, 3 mois passés, 6 mois passés ou antérieur.
Dernière visiteDate de la dernière visite (de la séance la plus loin dans le temps pour lequel le contact a un billet).
Estimation prochaine visite

Si A est la médiane de tous les intervalles en jours entre les visites consécutives d'un client, l'estimation de la prochaine visite est: la date de la dernière visite + A.

Interval since last attendanceNumber of days between today and the contact's last attendance to a performance
Attendance frequencyThe median of all intervals between consecutive attendances of a customer (in days). This is an estimation of the average number of days between the contact's visits.
Overdue (estimation)(Interval since last attendance)-(Attendance frequencyNb. de jours depuis la dernière visiteReprésente le nombre de jour entre aujourd'hui et la dernière visite du contact.
Intervalle moyen de fréquentation en jours

Cela représente la médiane (en jours) de tous les intervalles entre les visites consécutives d'un contact. Il s'agit d'une estimation du nombre moyen de jours entre les visite d'un contact.

En retard (estimation)

(Intervalle depuis la dernière visite) - (Intervalle moyen de fréquentation en jours)*1.5

1.5 is a tolerance factor applied. If the the value is positive, this means the customer has not come for longer than usual (he/she is overdue). If the value is negative, the contact came earlier than expected.

Distance to institutionAn histogram counting the customers depending on how far they live from the instution (based on the ZIP code)
Average price per ticketAn histogram counting the customers depending on how uch they paid in average per ticket. (the total amount of tickets sold divided by the amount of money paid)
Purchase: days before the performance

An histogram displaying how many days in average does a customer purchase the tickets before the performance.

Customers by productionA count of how many customers have purchased tickets for a givent event
Attendance by customerA count of how many performances a contact has attented

étant un facteur de tolérance.

Si la valeur est positive, cela signifie que le contact est en retard sur son rythme habituel de visite. En revanche, si la valeur est négative, cela signifie qu'il est venu plus tôt que prévu.

Distance par rapport à l'institution (en km)Distance en km entre le contact et votre institution. (Calcul basé sur les codes postaux.)
Prix moyen par billet

Représente le montant total dépensé par un contact pour l'achat de billet divisé par le nombre de billets achetés.

Achat: Nombre de jours avant la séance

Représente le nombre de jours entre l'achat effectué par le client et le jour de la séance.

Clients par événementCe nombre vous indique combien de contacts ont acheté au moins un billet pour un événement donné.
Fréquentation moyenne par contactTotal des séances auxquelles le contact est venu.


List of the reports:


Standard Dashboards & Reports

Description

Anchor
StandardDashboards&Reports
StandardDashboards&Reports

Dashboard

This dashboard gives you a perfect overview of the performances to come. You can select in the upper part the time frame you want to consider and follow your sales, turnover, available seats and other useful KPIs. This dashboard is ideal for a daily follow-up of the sales of you coming performances.

Sales Overview

This report focuses on the latest sales on a time frame selected by the user and enables you to compare with the equivalent past period (today/yesterday, this week/last week, etc).

You can know in glimpse if your sales are betterthis month than the month before!

The following KPIs are avaiable:

  • Number of performances on the selected period
  • Comparison with the past period
  • Sales on the selected period
  • Comaprison wth the past period

Performance Report

This report provides an overview of the ticket sales of the past performances during a time frame selected by the user. The chart on the left-hand side shows the number of sold tickets (in blue) compared to the total amount of available seats (in red). The table on the right-hand side will show the actual turnover (in blue) compared to the maximum turnover (see definition in KPI definition). It will enables you to follow-up on your sales per performances and know how they are perfoming.

Production Overview

This report is very similar to the Performance Report, the only difference is that data are grouped by events and not performances.

Production Details - Overview

The Overview is a dashboard showing key values of all events from a defined period (use data selection screen for exemple to select the time frame). You can see the total performances, the coming /past ones, the capacity, number of sold tickets, etc. It will give you a great overview of where you are and where you are heading.

The table on the bottom can be grouped by year and months, months and days of the week thus allowing a structured view on the productions.

Production Details - Comparison in weekdays and months

This report will give you some insights on your activity in terms of weekdays and months. Thus, you can quickly see which days of the week have the most performances in average, the highest turnover or amount of sold tickets. You can have the same information in terms of months. See which months/days of the week are the busiest ones!

Production Details - Comparison 2

This report is worthy to be understood as it enables you to compare events (with single or multiple performance(s)) in terms of ticket available vs. sold per performance and cumulated. It is very usefull to help you determine the balanced number of performances you should plan for a given event for example.

Composed of four scatter plots with the following content:

  • top-left: tickets by performance vs. capacity by performance
  • top-right: cumulative tickets vs. cumulative capacity
  • bottom-left: actual turnover vs. maximum revenue by performance
  • bottom-right: actual cumulative turnover vs. cumulative maximum turnover

Sales Report

This report focuses on amount of sales on a daily basis. It will show how many tickets have been sold and if it was for occasionnal contacts, season ticket holders or members. You will also see the turnover split among these audience.

The table at the bottom gives you more details on the sales, booking, cancellations and the split by events.

Sales Analysis

This report focuses on the period the tickets were purchased for a given performance. Select "Since Start of the year" and check when did people purchased their tickets? Was it during this periond (in blue) or before (in yellow) and what is the proportion of remaining available seat on sales.

The table at the bottom gives you some details on the seat categories, booking, etc.

Annual Overview

In this report, the user is able to select from two dimensions that can be crossed:

Dimension 1: Performances, Tickets sold, Turnover, Utilization, Financial utilization and Turnover by Seat.

Dimension 2: Performance date or Purchase date.

The range slider enables you to change the thresholds to determine the background colors (green, yellow, red) of the table.

Here below, we are focusing on the turnover from the point of view of the performances date. We see the turnover by day of the months on annual basis. We can at which time of the month the tunrover is the highest and compare it with other months to determine whether there is a recurent patern or not.

Comparison with previous year

This report is simply a must to follow-up on your sales! You are able to compare sales volumes (tickets sold & turnover) and compare with the same past period. For exemple, below we care comparing two seasons and check the sales months by months and on a cumulative basis as well. Once can see that sales were better in Februrary 2017 than 2018 but were better this January.

The table at the bottom will enable you to go deeper in your analysis and sort data by months, productions, sub-themes or venues.

Utilization overview

This report keeps the same logic as the one before but focus on the utilization (amount of sold tickets + reservations) in order to show how full your venue has been in the past months and compare with last year/season.

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