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The criteria are used as labels that will enable you to segment your contact base, and thus target it with SAM. This classification is calculated automatically depending on the actions of the contact.
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The contact indicators are displayed as pictograms at the top of the Summary tab of the contact file, but you can also find them listed by clicking on the "Indicators" menu of the vertical menu of the contact file.
The criteria indicators are usually set at the beginning of the project, before the recovery of the contact data. If you need to create activate new criteria indicators later, you could do it requesting a service here.
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Value: The value is “Yes” when the contact is a member and their membership is valid (non expired validity period) and hasn't been refunded.
Recency:
It shows how recently a contact made its last purchaseThis indicator measures whether or not a contact has a valid ticket under their name (cultural history).
Calculation frequency: Daily or real time.
Value: The value is the most recent date of the season (past or next) for which the contact has bought ticketsa ticket under their name (cultural history). The cancelled tickets are not taken into account for the calculation of the recency.
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Value: For example: for the season "2007/2008" the contact has to be born after the "1st January 1989" to be considered youth.
Patron:
Indicates if the contact has the criterion “Patron” set to true or not.
Calculation frequency: Daily.
Value:
- 0: not patron
- 1: patron