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This guide describes step-by-step how to migrate to the Google Analytics Enhanced E-commerce Tracking from the traditional E-commerce tracking, a new feature that SecuTix supports in Whymper V2. We recommend migrating your Google Analytics E-commerce today to take advantage of the new key features

1. Activate Enhanced E-commerce for the Point of Sales 

Login to your SecuTix back-office, and activate enhanced e-commerce for the corresponding Internet point of sales via the screen Organisation > Initialisation > Organisation Parameters > Sales Channels > Point of Sale > Internet Parameters.

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Wait for a few minutes for the corresponding PoS to be updated with the latest parameters.

Verification

Once the PoS parameter is successfully updated, you could verify whether your activation works by doing a test purchase.

When you reach the Confirmation Page of your test purchase, do the following:

• press the "F12" key to open the Console (or right click the mouse and choose "Inspect Element")
• type "dataLayer" in the Console and press the "Enter" key
• if you can find the JavaScript object called "ecommerce" inside the dataLayer object (as highlighted below), then that means the activation step works.
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2. Activate Enhanced E-commerce in Google Analytics

• Login to your Google Analytics account
• Go to the Admin page 
• Find the corresponding "View" where your online ticket shop is configured to send the tracking data
• Click on the "Ecommerce Settings"
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• Activate the Enhanced Ecommerce Reporting

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• Add a new Annotation to mark the date when you activate enhanced e-commerce
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3. Setup Google Tag Manager

Once you have activated the enhanced e-commerce tracking at the dataLayer level and inside Google Analytics, the final step is to configure the tags properly in your associated Google Tag Manager account.  

3.1 Deactivate The Existing Traditional E-commerce Tag

To successfully migrate to the Enhanced E-commerce, first we need to deactivate the existing traditional e-commerce tag.

• Login to your Google Tag Manager account
• Open the Tag where you configured the traditional e-commerce tracking
• On the top-right corner, click on "Pause" via the options menu to pause the tag
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• Click "Save" to save the changes

3.2 Enable Enhanced E-commerce 

The second step is to enable enhanced e-commerce tracking inside your existing Universal Analytics basic tracking tag.

• Open the Tag where you configured the Universal Analytics basic tracking 
• Open the "More Settings" > "Ecommerce" option and check both checkboxes as shown below
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• Click "Save" to save the changes

3.3 Preview & Publish 

• Click on the "Preview" button at the top right corner 
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• Inside the same browser, open your target online ticket shop in a new tab
• Do a test purchase
• On the Confirmation Page:
  • note down the Reference ID (i.e. File ID) for this transaction displayed in the thank you message 
  • verify that there is only one e-commerce tag fired (as shown in the example screenshot below)
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• Go to the corresponding Google Analytics account 
• Click on Conversions > Ecommerce > Sales Performance report and change the date range to the current date
• Wait for a few minutes and keep refreshing the page until you see the Reference ID of your test purchase appears in the Sales Performance report
  
  
• Go back to the Google Tag Manager account
• Click on "Submit" button to publish your GTM container if the above steps are verified to be correct
• Done!

New Google Analytics Reports

If you activate Enhanced E-commerce in your Google Analytics Admin page, you will notice that Google now offers double the number of e-commerce reports compared to traditional e-commerce. However those new reports need the corresponding data to be properly tracked on the ticket shop side. With your best interests in mind, our goal is to track and send more detailed user online shopping engagement data in order to enable these new enhanced e-commerce reports one by one. With the release of Whymper V2, a first set of the new reports, including Order Coupon, Product Coupon, Affiliate Code and Product Brand reports, will finally be filled with the correct data!

Measuring External Marketing Effort and Coupon Usage

Do you ever wonder the following questions? How are my coupons (either at a product level or an order level) being used by online customers? How effective are these coupons? How often are they being used?

You can now have a more insightful understanding on how well each of your promotional codes and advantages performs through the Order Coupon, Product Coupon reports. Order Coupon report groups and compares the sales by the promotional code used by the user at order-level (on Order Summary Page). Product Coupon report provides the same insights but for advantages used at the product-level. Both reports help you measure your external marketing effort in promoting the coupons and advantages and understand how they are used by users. Analyzing the data could also help you take necessary actions to improve the performance.

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Order Coupon Report Example

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Product Coupon Report Example

Comparing Sales Performance Among Multiple Online Shops

Besides measuring coupon usage, the new Affiliation report offers a way to easily compare sales performance among multiple online shops, if you have more than one configured.

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Affiliation Report Example

Measuring Sales Performance At The Product Family and Topic Level

The traditional e-commerce report offers sales performance comparison at the product level. But sometimes in order to observe the trend, it is also important to compare things at an aggregate level. The new Product Brand report is there to answer this need. Note that the brand of a ticket shop product is defined as "Product Family Type / Topic (if configured)". This report provides you possibilities to track e-commerce success of different product family and topic combinations and take actions if necessary. 

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Product Brand Report Example

New DataLayer

With the support of enhanced e-commerce data tracking, more accurate and detailed transaction data are added to the DataLayer, which is pushed every time when an online user pays for an order successfully and reaches the Order Confirmation Page. 

On top of existing e-commerce data, the following new information are now tracked:

• Tax - the tax (VAT) amount of the order
• Order Coupon - the promotional code used by user to get a order-level discount on the Order Summary Page 
• Product Brand - information about product family type and topic of the product if a topic configured 
• Product Variant - information about the cross-selling type (including up-selling, cross-selling, cross-selling via one click, hit offer, post-selling) and ID of the parent product if a product is purchased via cross-selling
• Product Coupon -information about the advantage if a purchased product has an advantage

Not only are these new data needed by Google Analytics, other 3rd-party tracking tools (integrated via GTM) can also exploit and make use of them in order to obtain deeper insights about users' e-commerce engagement behavior.

There are also some fields that exist in traditional e-commerce that are now further improved in the enhanced e-commerce tracking:

• Transaction ID - we are now using an order's File ID instead of Order ID as File ID is a more accurate reference for operations like order refund, cancellation, pay for a reservation, etc.
• Affiliation - instead of using the institution code, we are now tracking the associated organization code and point of sales code of the corresponding online ticket shop in order to help you easier compare the sales performance across multiple online ticket shops, if you have more than one organizations or online ticket shops configured. 
  
  

For a full definition of the new DataLayer structure, please refer to the example below.

 'ecommerce': {
   'purchase': {
     'actionField': {
       'id': '12345',                      // File ID
       // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any'affiliation': 'MOSA_TSHOP',        // OrganizationCode_PoSCode
       'revenue': '35.43',                 // Total order amount (incl. tax and shipping) (same as the traditional e-commerce tag)
       'pricetax': '154.2590',                             // UnitTax price(VAT)
       'brandshipping': 'Visit Pass / Exhibition','5.99',                 // ProductShipping Familyfee Type / Topic of(same as the product (if settraditional e-commerce tag)
       'categorycoupon': 'Cat A / Normal',    SUMMER_SALE'             // SeatAccess categorycode /of Tarrifthe typepromotional code if the user uses one in 'variant': 'Cross-sell 1-click / 1234567',the Order Summary Page
    // Cross},
selling type / Parent product id (if purchased via cross-selling)'products': [{           'quantity': 1,            // List of purchased products inside the order.
       'name': 'School Workshop',   // Purchased quantity of the product item        'coupon': 'Free Admission // 54321'Product name
       'id': '12345',  // Advantage name / Advantage id (if purchased product is an advantage product)       },       {    // Unique SKU of 'name': 'Gift Voucher',
       'id': '67890',
       'price': '33.75',
       'brand': 'Exhibition',
       'category': 'Normal',the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any)
       'variantprice': 'Post-sell / 123456715.25',         'quantity': 1       }]    }
 }

Push contact's information (contact Number, hash Email) for all online journeys.

<script>
dataLayer.push ({
  'event':'ee-productImpressionproductClick'
  'ecommerce': {
    'impressionsuser': [{
      'idcontactNumber':'123456783010',                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.logged in's contact number
      'namehashEmail':'Romeo & Julieta73070283a933005e429eda4ad2e219ce304404dbd518dd6f9624e64a8ea52eb',          // Product name, Tour// nameencrypted contact's email     'brand':'Event /
Drama',     }]
   }
// Product Family Type / Topic of the product (if set) 
      'position':0,                     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'list': 'Hot topic'               // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
      'id':'ABC124',});
</script> 

If you need the "hashEmail" field, please consult Share email of logged in internet user with third party software.

Impressions and clicks

• On the landing page :
  • Clusters & sections views: push all products' impression data (including all products in the List view, even if the "Load more" button has not been clicked.)
  • For the carousel or slider sections, we push all products inside the slider, no matter when user clicks on an arrow to see the other products or not. Meaning that if the product is in the slider, it will considered as an impression.) 
  • Product type view: push all products belonging to the current Product Type selected (e.g push all products of the EVENT tab, when user clicks on the VISIT tab, and then pushing all VISIT tab products)
  • On Landing page section view, sending data also depends on scroll depth. This means that the data will be pushed as the user scrolls the landing page.
  • If a product card on the landing page is a Tour, we push the Tour id as the product Id.
  • If a product card is a list of timeslots/performancse, we push its' product Id (Event Id or Visit pass Id).
• Data are also sent after user clicks on a product/promotion, and in the product/promotion details page (page just before the shopping cart)

1. Product impression

Push product impression data to datalayer.

<script>
dataLayer.push ({
  'event':'ee-productImpression'
  'ecommerce': {
    'impressions': [{
      'id':'12345678',                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      'name':'ProductRomeo & NameJuliet',       '   // Product name, Tour name
      'brand':'ProductEvent / BrandDrama',          // Product Family Type / Topic of the product (if set)
	  'positiontype':1, 'Sport', 				 	// Product Type
      'listposition':0, 'Hot  topic'      }]    } }); </script> 

2. Promotion impression (Advantage)

Push Promotion impression data to datalayer on the same pages and sections mentionned above.

<script> dataLayer.push ({   'event':'ee-promoImpression'
  'ecommerce':{
    'promoView':{
      'promotions':[{
      'id':'177664',                // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'list': 'Hot topic'   // Advantage ID       'name':'Member Exclusive',  // On Landing page content return Section name, on Landing page list view return //Product Advantagetype name (for a Product type products can  'creative':'Only for member',             // Advantage description
 be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
    'position':1 {
      'id':'ABC124',
      'name':'Product Name',
      'brand':'Product Brand',
     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
     }]
   } 'position':1,
      'list': 'Hot topic'
     }]
   }
});
</script> 

3. Product details impression

Data pushed when :

2. Promotion impression (Advantage)

Push Promotion impression data to datalayer on the same pages and sections mentionned above.

<script>
dataLayer.push ({
  'event':'ee-productViewpromoImpression'
  'ecommerce': {
    'detailpromoView': {
 
      'productspromotions': [{
 
      'id':'ABC123177664',						// Product ID         'name':'Product Name',				// Product name         'brand':'Product Brand',			// Product Family Type // TopicAdvantage ofID
the product (if set)   'name':'Member Exclusive',    }]      }    } }); <//script> 

4. Product click

Push Product details' data when user clicks a product, includes the additional data

<script>
dataLayer.push({ Advantage name
      'eventcreative':'ee-productClick'Only for  member'ecommerce':, {     'click': {       'actionField': {// Advantage description
      'listposition':1    'Product list name'       },       'products': [{         'id':'ABC123',						// ProductPosition IDof a product in a given Section (landing  'name':'Product Name',				//page) or Product name
		'date':'15/04/2021 - 15:30'     type (Landing page list view or Normal view)
   // Date time}]
of timeslot, performance, match}
  }
});
    'brand':'Product Brand',			// Product Family Type / Topic of the product (if set)</script> 

3. Product details impression

Data pushed when :

• A product is clicked (accessing the product details page)
• For the calculated season tickets, it is at the ticket selection page
• For the Hospitality product family, it is at the hospitality selection page
• At the ticket selection page.

<script>
dataLayer.push({
  'event':'ee-productView'
  'ecommerce': {
    'detail': {
        'products': [{
        'positionid':0'ABC123',						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'variant':'SALE'Product ID
        'name':'Product Name',					// Product isname
to be SOLD or RESERVED    'brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
	 	'type': 'Sport', 				 	// Product }]Type
       }]
     }
   }
});
</script> 

4.

Product click

Push Product details' data when user clicks a product, includes the additional data

<script>
dataLayer.push ({
  'event':'ee-promoClickproductClick',
  'ecommerce': {
    'promoClickclick': {
      'promotionsactionField':[ {

       'idlist': 'PromoProduct list ID',						// Advantage ID
 name'
      },
      'nameproducts':'Promo name',					// Advantage name [{
        'creativeid':'Creative nameABC123',						// AdvantageProduct descriptionID
        'positionname':Position'Product Name',				// Product name
		'date':'15/04/2021 Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'variant':'SALE'		- 15:30'         // Date time of timeslot, performance, match
        'brand':'Product Brand',			// Product isFamily toType be/ SOLDTopic orof RESERVEDthe product (if set)
     }]   'position':0						// Position of a }product in a given Section }(landing });
</script> 

1. Add or Remove products from Cart

Push data when a product is added to cart, or remove from cart

// Measure adding a product to a shopping cart 
// and a list of product.
dataLayer.push({
  'event': 'addToCart',
  'ecommerce': {
    'currencyCode': 'EUR',         // Currency code used for the PoS
    'priceadd': '15.25',{                       // Unit'add' PriceactionFieldObject measures.
      'products': [{          'brand': 'Visit Pass / Exhibition',     // Product Family Type // Topic List of the product (ifitems set)added (sameto asthe enhanced e-commerce dataLayer)shopping cart.
        'categoryname': 'Museum Pass'Cat,  A / Normal',           // Seat category // tarrifProduct typeName
        'variantid': 'Cross1234-sell 1-click / 1234567-987', // Cross  selling type / parent product id (if added to cart via cross-selling)    // Unique SKU of the 'quantity': 1                           // Quantity added to cart for this product item
        'url': 'https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156'     // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting toolsproduct item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
        'price': '15.25',                       // Unit Price          
        'imgUrlbrand': 'https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo'             // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
 Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'category': 'Cat A / Normal',      }]     }// Seat category }
});

// Measure the removal of a product from a shopping cart.
dataLayer.push({/ tarrif type
        'eventvariant': 'removeFromCartCross-sell 1-click / 1234', // Cross selling 'ecommerce': {
    'remove': {   type / parent product id (if added to cart via cross-selling)
        'quantity': 1                  // 'remove' actionFieldObject measures.       'products': [{      // Quantity added to cart for this product item
             'url': 'https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156'      // URL removing a productpointing to athe shoppingcorresponding cart.product item selection page which can be used  'name': 'Museum Pass', by 3rd-party email retargeting tools
          'imgUrl': 'https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo'             // Product Name
        'id Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
	 	'type': '1234-567-987Sport', 				 	// Product Type
       }]
      //}
Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
 }
});

// Measure the removal of a product from a shopping cart.
dataLayer.push({
  'event': 'removeFromCart',
  'ecommerce': {
    'remove': {                               // 'remove' actionFieldObject measures.
      'priceproducts': '15.25', [{                      // Unit Price  //  removing a product to a shopping cart.
        'brandname': 'VisitMuseum Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)// Product Name
        'categoryid': 'Cat A / Normal','1234-567-987',              // Seat category / tarrif type// Unique SKU of the product item, i.e. product 'variant': 'Cross-sell 1-click / 1234', // Cross selling type / parent productid - item id (if product is non-dated product)  - performance id (if addedproduct tois cartof via cross-selling)
        'quantity': 1event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
        'price': '15.25',                       // Unit Price   // Quantity added to cart for this product
item       }] 'brand': 'Visit Pass / }Exhibition',   }
});

2. Check out

Data are sent to datalayer in check out process with 2 steps: Delivery and Order confirmation (after the payment page)

When user choose a delivery mode and click on Continue

<script> 
	dataLayer.push({ 
		'event': 'ee-checkout', 
			'ecommerce': { 
				'checkout': { 
					'actionField': { 
						'step': 1, 										//check out step, (1: Delivery, 2: Summary) 
						'id': '15284', 									//shipment Mode ID 
						'shippingMode': 'E-ticket', 					// shipment mode name 
						'shipping': 8 									//shipment fee 
						}, 
					'products': [{ 										// List of productFieldObjects inside the order. 
						'name': 'Triblend Android T-Shirt', 			// Product Name (mandatory). 
						'id': '12345', 									// Product Id (mandatory). 
						'price': '15.25', 								// Unit Price (mandatory) (same as the basic e-commerce tag). 
						'brand': 'Visit Pass / Exhibition', 			// Product Family Type / Topic of the product (if set) 
						'category': 'Cat A / Normal', 					// seat category / tarrif type 
						'variant': 'Cross-sell 1-click / 1234567', 		// cross selling type / parent product id (if purchased via cross-selling)  // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'category': 'Cat A / Normal',           // Seat category / tarrif type
        'variant': 'Cross-sell 1-click / 1234', // Cross selling type / parent product id (if added to cart via cross-selling)
        'quantity': 1                           // Quantity added to cart for this product item
	 	'type': 'Sport', 				 	// Product Type
      }]
    }
  }
});

2. Check out

Data are sent to datalayer in check out process with 2 steps: Delivery and Order confirmation (after the payment page)

When user choose a delivery mode and click on Continue

<script> 
	dataLayer.push({ 
		'event': 'ee-checkout', 
			'ecommerce': { 
				'checkout': { 
					'actionField': { 
						'quantitystep': 1, 										//check sameout as the basic e-commerce tagstep, (1: Delivery, 2: Summary) 
						'couponid': '15284',
					 	'option':'PartnerCUBEsummary' 								// advantage name / advantage id order summary page - where the ee-checkout step 1 is pushed (additional information)
						}] 'shippingMode': 'E-ticket', 					}//shipment mode name 
						}'shipping': 
}); 
</script>

When user input a voucher, select a payment method, then click on Continue to Payment

<script> 
dataLayer.push({ 
	'event': 'ee-checkout', 
		'ecommerce':{8 									//shipment fee 
			'checkout':{ 
				'actionField':{}, 
					'stepproducts': 2,[{ 											//checkList outof step, (1: Delivery, 2: Summary)productFieldObjects inside the order. 
						'optionname': 'VISATriblend Android T-Shirt', 									//selectedProduct payment method name 
Name (mandatory). 
						'id': '100046312345', 									//File IDProduct Id (mandatory). 
						'shipmentIDprice': '111111115.25', 								// shipment ID, get from Delivery stepUnit Price (mandatory) (same as the basic e-commerce tag). 
						'shippingModebrand': 'E-ticketVisit Pass / Exhibition', 						// shipment mode name// Product Family Type / Topic of the product (if set) 
						'shippingcategory': 8 'Cat A / Normal', 										//shipment fee 
// seat category / tarrif type 
						'variant'payment: fee': 4, 									//payment overhead fee 
'Cross-sell 1-click / 1234567', 		// cross selling type / parent product id (if purchased via cross-selling) 
						'revenuequantity': 351, 										//total amount to pay 
 same as the basic e-commerce tag 
						'coupon': 'PROMOPartnerCUBE' 									//promotional advantage codename or/ voucheradvantage codeid 
					},  				'productstype': [{'Sport', 							 				// ListProduct of productFieldObjects inside the order. 
Type
						'name': 'Triblend Android T-Shirt',}] 
					} 
				// Product Name (mandatory). 
					'id': '12345', 										// Product Id (mandatory).} 
}); 
</script>

When user input a voucher, select a payment method, then click on Continue to Payment

<script> 
dataLayer.push({ 
	'event': 'ee-checkout', 
		'ecommerce':{ 
			'checkout':{ 
				'actionField':{ 
					'pricestep': '15.25'2, 											//check Unitout Pricestep, (mandatory) (same as the basic e-commerce tag).1: Delivery, 2: Summary) 
				 	'brandoption': 'Visit Pass / Exhibition', 'order-confirmation' 						//order Productconfirmation Familypage Type- /where Topicthe ofee-checkout the productstep 2 is pushed (ifadditional set)information)
					'option': 'VISA', 									//selected payment method name 
					'categoryid': 'Cat A / Normal'1000463', 									//File ID 
					'shipmentID': '1111111', 							// shipment seatID, categoryget /from tarrifDelivery typestep 
					'variant': 'Cross-sell 1-click / 1234567', 			// cross selling type / parent product id (if purchased via cross-selling) 
					'quantity': 1, 										// same as the basic e-commerce tag 
					'coupon': 'PartnerCUBE' 							// advantage name / advantage id 
					}] 
				} 
			} 
}); 
</script>					'shippingMode': 'E-ticket', 						// shipment mode name 
					'shipping': 8, 										//shipment fee 
					'payment fee': 4, 									//payment overhead fee 
					'revenue': 35, 										//total amount to pay 
					'coupon': 'PROMO' 									//promotional code or voucher code 
					}, 
				'products': [{ 											// List of productFieldObjects inside the order. 
					'name': 'Triblend Android T-Shirt', 				// Product Name (mandatory). 
					'id': '12345', 										// Product Id (mandatory). 
					'price': '15.25', 									// Unit Price (mandatory) (same as the basic e-commerce tag). 
					'brand': 'Visit Pass / Exhibition', 				// Product Family Type / Topic of the product (if set) 
					'category': 'Cat A / Normal', 						// seat category / tarrif type 
					'variant': 'Cross-sell 1-click / 1234567', 			// cross selling type / parent product id (if purchased via cross-selling) 
					'quantity': 1, 										// same as the basic e-commerce tag 
					'coupon': 'PartnerCUBE' 							// advantage name / advantage id 
					 'type': 'Sport', 				 					// Product Type
					}] 
				} 
			} 
}); 
</script>

We've added a new parameter at point of sale level to define the way the data layer is structured for packages before sending the data to Google Analytics.

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With this new parameter, package quantity is calculated based on the number of tickets in the package before sending the data to Google Analytics.

The Tournament Lottery module also provide specific events to track the behaviour of users of the lottery module.

Events that are tracked and pushed to the data layer are listed below.

Event tracking on the application page

Events are fired to track the progress of the user on the application page when creating and/or updating an application.

Note that the events are designed to track the behaviour of the user on the screen as the lottery application page is a one-page-application where all interactions are purely handled on the front-end side until the submission. It is not intended to provide reliable information about actual, valid application content nor e-commerce-like tracking as they are fired upon clicks on the front-end application, before the data is ultimately saved at the end of the process.