Email campaign auditaudit
Tailor-made target generationgeneration
Let our experts analyse how well your email campaigns are performing and advise you how to optimise results.
Hit the bullseye by letting with tailor-made targets generated for you by our experts create targets for you . ......... ! Audience segmentation is key to your marketing strategy, so our experts are available to help you create set up custom contact targeting. Tell us which contact segment you want to target and SecuTix will create generate the targeting target for you. If we can't create it with our query tool, we'll build you a customised SQL query.
Deliverable:
- An analytics report on your main email campaigns including recommendations for improvement in terms of targeting, communication strategy and email template design.
Deliverable:
- A dynamic contact target available in SAM.
Marketing reportassessment
Contact database check-upup
Let SecuTix experts analyse your contact and sales data as well as your ticketing ecosystem and gain to give you more insight into your audiences. The key objective of this kind of analysis is to identify the most important optimisation potential in your sales and marketing strategy while ensuring that you're making the most of all that SecuTix 360° has to offer.
If you want to manage audience relations in an efficient, effective and impactful way, it's essential that you have a clean, well-qualified contacts database and that you understand its composition. We can provide you with a detailed analysis of your contacts database including customer/prospect ratios, B2B/B2C ratios and contact criteria, etc.
Deliverables:
- A full report including:
- A SWOT analysis
- Defined SMART objectives
- Persona profiles
- An action plan
Deliverable:
- An analysis of your contact database with recommendations for improvement.
Ticketing & ecosystemecosystem
Social media login & shareshare
your Your online ticket sales are part of an entire ecosystem: social networks, your corporate website, your mobile applicationapp, and so on. Make sure that your ticketing is easily accessible and that the customer journey experience is seamless regardless of the channels a customer useschannel.
SecuTix 360° lets you parametrise applications so that people can log in via Facebook, Twitter or Google+, the objective being to provide easier access to online sales. Users can connect and create and an account with just one click. All they need to do is choose their favourite social network. Similarly, Likewise, with our integrated Facebook Share feature you can encourage them to share the purchase they've just made, with our integrated Facebook Share feature.
Deliverables:
- An analysis of how your online ticketing integrates into your ecosystem
- Recommendations on how to improve the personalisation customisation of your online sales.
Deliverables:
- Activation of login via Facebook, Twitter and Google + (if your organisation has pages on these platforms)
- Activation of Facebook Share.
E-commerce tracking Anchor
SEO - Search engine optimisation
Having an online sales facility is great, but being able to analyse the behaviour of visitors to your ticketing is even better! When exactly do sales peak during the an average week? What Which age group is most likely to purchase online and how much do they spend on average? These are some of the questions you can answer by placing tags using Google Tag Manager.
Take advantage of the SecuTix e-commerce dashboard
SecuTix provides you with a dashboard in your Google Analytics account, summarising all your online ticketing activities: see at a glance who buys what, and how.
Understand the customer journey
Track customer activity customers from their first click on your site to completion of their purchase. Google Analytics' purchase process analysis tools provide you with a better understanding of buying activity so that you can improve the customer journeyexperience.
Improve Boost your visibility on the web! NowadaysIndexing, indexing or search engine optimisation, is essential for a strong internet presence these days. Our indexing SEO experts help you make sure your organisation is right up there at the top of the search engine rankings.
Deliverables:
- Activation of the e-commerce tag on your mass market sales channel???
- SecuTix e-commerce dashboard made available in your Google Analytics account.
- Set-up of two objectives: add to cart, and actual purchase.
Deliverable:
- An analytics report on the current situation and along with our SEO recommendations.
SecuTix Data AnalyTix - BI solution
SecuTix Data AnalyTix is the Business Intellingence ultimate solution for ticketing professionals. Based on Qlik Sense technology and powered by our partner KulturPlanner, it is natively available in SecuTix. Data AnalyTix offers a range of dashboards and reports which provide you with deep insights on your activities and audiences. Fully responsive, it can be used on a tablet.
If you are data analysis expert, upgrade to our Ultimate level and access Data Scientist, a application which gives you access to the full SecuTix data model and where you build you own reports.
Delivrables:
Depending on your subscription level
- Access to Data AnalyTix (reports & dashboards)
- Auto-sending of given reports to your inbox
- Customized reports
- Access to Data Scientist App