Managing your sales strategy involves giving certain audiences advantages relating to certain products, under certain conditions.
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Promotional codesA slightly maligned advantage, these allow you to grant either a percentage or a specific amount off a whole order. They differ from advantages because they are not linked directly to a specific product, but relate to a whole shopping cart. Note that if you are granting a specific amount off an order, you need to allow a corresponding payment method of type "Discount Voucher"
Conditions, such as a minimum total for the shopping cart or an indicator value, can be applied so as to limit the use of the code.
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Settings
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- You can create a new advantage from the Catalogue module
- The advantage can relate to any product family
- General information about the advantage:
- Choice of target type
- Identification of the quota
- Validity rule
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- Choice of products and the audience sub-categories eligible for the advantage
- Selection of prices for each product concerned
- Designation of sales channels where the advantage may be used
- Validation and launch of the advantage
Single use codes
The settings for single use codes can be adjusted in the “Catalogue” module within the “Organisation” section of SecuTix and are applied through the “Additional sales” section of “Sales”. The general idea is that you first decide on the settings for the advantage, with its different properties, and on a quota (for example 350 codes), and you then distribute the codes through the “Additional sales” module. It’s up to you whether you distribute them directly or to B2B contacts. For example, you can send 100 single use codes to your Tourism Office B2B partner so that it can distribute them more widely.
Step 1 - Adjusting the advantage’s settings:
Note: this type of advantage will later require the creation of a document type (in “Institution”- “Code list within email” document type).
Step 2 - Code distribution
In “Sales”, you can distribute some of your codes to the contact of your choice via the “Generation and sending of codes” screen. An email will be sent with a list of codes. You can therefore send the codes either to yourself, or to a B2B partner for distribution.
Lastly, once your codes have been distributed, you can monitor how they’re being used via the dashboard located in the same menu.
Provision
Once advantages have been allocated to one or several sales channels and activated, the rules for displaying the different types are as follows:
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- Contacts advantages are available to all contacts within the target of the campaign linked to the advantage. They can be accessed once the campaign has been activated in the SAM module.
- Single use codes are available to anyone who has received one of the codes on the list.
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