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Upon opening the campaign screen, you should see the new columns with their additional data. You can now review the number of emails Sent, Delivered, Opened, Clicked, Bounced and Bounced Unsubscribed for each campaign without needing to load the campaign analysis report for an individual campaign. The data is presented as a percentage , but hovering over a value will show the raw data numbers. Comparing data and results between campaigns is simple and easy.
Because this data is still facilitated by running the Batch to compute metrics for email campaigns, we've added a button called "Sync Metrics" in screen to run the batch (we also connected the Batch for computing ROI for the SAMP campaigns to this button to update the data for the already present ROI related columns) and all we need to do is refresh the screen to update the values once the batch is finished. If you already have these batches running on a regular schedule this doesn´t affect that, it merely triggers a manual run to get updated data. The new timestamp in the upper right corner of the screen "Last data sync" will show the last time the batches finished running.
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Please be aware that the "Created" column has been moved to the far right. |
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| Column | Description | How is it calculated (formula) |
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| Sent | The number of emails that the system created that were delivered to the mail server. | Count of Shipments being "sent". |
| Delivered | The percentage of emails that could be delivered to the receiver's inbox. | Count of all successful shipments that didn't bounce. Presented as conversion between DELIVERED / SENT. |
| Opened | The percentage of emails that were opened by the user. | Shipment with the RESPONSE_CODE in {OPENED, FOLLOWED} / Arrived emailsCount of all successful shipments that were opened by the user (at least once). Presented as conversion between OPENED / DELIVERED. |
| Clicked | The percentage of emails where at least one link was clicked. | Shipment with the RESPONSE_CODE = FOLLOWED / Arrived emails Count of all successful shipments that were opened by the user (at least once). Presented as conversion between CLIECKED / DELIVERED. |
| Bounced | The percentage of emails that were bounced and didn't arrive in receiver's inbox. | Count of all unsuccessful shipments that bounced (soft bounce + hard bounce). Presented as conversion between BOUNCED / SENTDELIVERED. |
| Unsubscribed | The percentage of emails where a user clicked the unsubscribe link. | Count of contacts with updated authorization values between {campaign start date} and {campaign end date + 14} for contacts that were included in the campaign |