| KPI | Definition/computation |
|---|---|
| Attendance (percentage) | Total amount of sold tickets divided by the capacity. |
| Attendance by customer | A count of how many performances a contact has attended. |
| Attendance frequency | The median of all intervals (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits. |
| Average pre-sales in days before performance | Average number of days between the booking date and performance date. |
| Average price per ticket | It represents the average price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid. |
| Capacity | Total initial amount of tickets available on sales (invalid & blocked seats are not taken in count). |
| Complimentary tickets | Tickets that have been given out for free. |
| Customers by production | A count of how many customers have purchased tickets for a given event. |
| Difference since yesterday | This percentage represents the part of tickets sold today, e.g., if you sold 200 tickets today, and there are 20.000 seats in total, that value will be 1%. |
| Discount per ticket | Average discount per ticket. It represents the difference between the base unit amount and the actual paid amount for each ticket. |
| Distance to institution | It represents the distance in KM between where the contact lives (based on the ZIP code) and the address of your organization. |
| Financial utilization | Turnover of tickets sold divided by the maximum potential revenue. |
| Full year | No restriction, will display the full year. |
| Interval since last attendance | Number of days between today and the contact's last visit or attendance to a performance. |
| Last attendance | Date of the last visit or attendance to a performance for a given contact. |
Max. revenue | The potential revenue if all remaining tickets were sold at full price. |
| Next anticipated attendance | If X is the median of all intervals between consecutive attendances of a customer (in days), next anticipated visit is Last Attendance + X. |
| Overdue (estimation) | Indication of how long since a contact's last visit/attendance compared to his/her usual visit/attendance rate:
|
| Purchase: days before the performance | Indication of how early does a customer purchases tickets on average (in days before the performance). |
| Purchase horizon | Indication of how early a ticket was purchased with respect to the date of the performance.
|
| Reduced | Number of tickets that have not been sold at the full price. |
| Standard price | Full price, i.e., the price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix. |
| Tickets | Total amount of tickets sold (refund excluded). |
| Turnover by ticket | Average turnover by ticket. The turnover divided by the number of sold tickets. |
| Turnover by seat | Turnover of tickets sold divided by the capacity. |
| Utilization | Number of sold tickets, including reservations, divided by the capacity. |
YTD | Year to date - display months only until current month. |
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