Enhanced E-commerce Tracking is finally here! Offering deeper insights and more accurate tracking data of online shopping engagement, Google Analytics Enhanced E-commerce is a complete revamp of its traditional e-commerce tracking in the sense that, it provides many more ways for you to collect and analyze users' e-commerce data throughout their entire online shopping journey. Therefore SecuTix Web Team are thrilled to announce our first milestone of Enhanced E-commerce Tracking support, which is also the most important one, support for more fine-grained transaction data tracking once users make a purchase through your online ticket shop.
What's New?
New DataLayer Structure
New DataLayer Example
'ecommerce': {
'purchase': {
'actionField': {
'id': '12345', // File ID
'affiliation': 'MOSA_TSHOP', // OrganizationCode_PoSCode
'revenue': '35.43', // Total order amount (incl. tax and shipping) (same as the basic e-commerce tag)
'tax':'4.90', // Tax (VAT)
'shipping': '5.99', // Shipping fee (same as the basic e-commerce tag)
'coupon': 'SUMMER_SALE' // Access code of the promotional code if the user uses one in the Order Summary Page
},
'products': [{ // List of purchased products inside the order.
'name': 'School Workshop', // Product name
'id': '12345', // Product SKU
'price': '15.25', // Unit price
'brand': 'Visit Pass / Exhibition', // Product family type / Topic of the product (if set)
'category': 'Cat A / Normal', // Seat category / Tarrif type
'variant': 'Cross-sell 1-click / 1234567', // Cross selling type / Parent product id (if purchased via cross-selling)
'quantity': 1, // Purchased quantity
'coupon': 'PartnerMOSA' // Advantage name / Advantage id (if purchased product is an advantage product)
},
{
'name': 'Donut Friday Scented T-Shirt',
'id': '67890',
'price': '33.75',
'brand': 'Exhibition',
'category': 'Cat A / Normal',
'variant': 'Cross-sell 1-click / 1234567',
'quantity': 1
}]
}
}
New Google Analytics Reports
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|
|---|---|
| Traditional E-commerce | Enhanced E-commerce |
How to Activate Enhanced E-commerce Tracking?
existing e-commerce tag must be disabled to avoid duplication