Currently, you can define cross-selling products for a given season ticket. However, the proposed products didn't depend on the actual events selected within the season ticket. Thanks to this new feature, you can define a cross-selling that varies dynamically according to the season ticket content.
Solution
You can define for each cross-selling profile using an event as the base product if the target products should be displayed when that event is bought inside a season ticket.
If the internet user selects an event for his season ticket for which there exists a cross-selling definition with the above parameter enabled, the corresponding target products will be proposed.
Example:
Imagine that you want to propose a book about the Traviata only to the internet users having selected the Traviata within the season ticket. You just have to create a cross-selling and enable the parameter mentioned above.
When the internet user selects the Traviata inside the season ticket, the Ticket Shop will display the cross-selling products related to the season ticket itself (first part below) and the cross-selling products related to the products selected inside the season ticket (second part below).
Of course, the book about the Traviata will also be displayed if the internet user buys the Traviata performance as a stand alone product.
The end customer decides to download the first ticket on his mobile. He can't get an e-ticket anymore to prevent the invalidation of the mobile ticket:
The restriction works similarly in the other way. If the end customer prints the second ticket as a print@home, he won't be able anymore to download it as a mobile ticket. Clicking several times on the printable ticket link will open exactly the same PDF file (without invalidating previous tickets).
Getting started
You don't have anything to do. This feature is enabled by default.