1. Add or Remove products from Cart
Push data when a product is added to cart, or remove from cart
{
"event": "add_to_cart",
"ecommerce": {
"currency": "EUR", // Currency code used for the PoS
"action":"add"
"items": [{
"item_name": "Museum Pass", // Product Name
"item_id": "1234-567-987", // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product) - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
"date":"03-01-2023 - 06:00" // Date time of performance/match
"price": "15.25", // Unit Price
"item_brand":"Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1 // Quantity added to cart for this product item
"url": "https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156" // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
"imgUrl": "https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo" // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
"type": "Sport", // Product Type
}]
}
}
{
"event": "remove_from_cart",
"ecommerce": {
"currency": "EUR", // Currency code used for the PoS
"action":"remove"
"items": [{
"item_name": "Museum Pass", // Product Name
"item_id": "1234-567-987", // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product) - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
"price": "15.25", // Unit Price
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1 // Quantity remove from t cart for this product item
"type": "Sport", // Product Type
}]
}
}
2. View Cart
Push data when user views cart content
{
"event": "view_cart",
"ecommerce": {
"currency": "EUR", // Currency code used for the PoS
"action":"add"
"items": [{
"item_name": "Museum Pass", // Product Name
"item_id": "1234-567-987", // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product) - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
"date":"03-01-2023 - 06:00" // Date time of performance/match
"price": "15.25", // Unit Price
"item_brand":"Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1 // Quantity for this product item
"url": "https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156" // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
"imgUrl": "https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo" // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
"type": "Sport", // Product Type
}]
}
}
3. Check out
Data are sent to datalayer in check out process with 3 steps: Begin the Checkout, Delivery and Order confirmation (after the payment page)
When user start the Check-out process (event 'begin_checkout')
{
"event": "begin_checkout",
"ecommerce": {
"step": 0, //check out step, (0: Begin, 1: Delivery, 2: Summary)
"id":15284, // File ID
"option":"begin_checkout"
"items": [{ //List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", //Product Name (mandatory).
"item_id": 12345, //Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", //Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
When user choose a delivery mode and click on Continue (event 'add_shipping_info')
{
"event": "add_shipping_info",
"ecommerce": {
"step": 1, //check out step, (0: Begin, 1: Delivery, 2: Summary)
"id":15284, // File ID
"option":"summary" //order summary page - where the step 1 is pushed (additional information)
"shipmentID": "E-ticket", //shipment mode name
"shipmentMode": "E-ticket", //shipment mode name
"shipping": 8 //shipment fee
"items": [{ //List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", //Product Name (mandatory).
"item_id": 12345, //Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", //Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
When user input a voucher, select a payment method, then click on Continue to Payment (event 'add_payment_info')
{
"event": "add_payment_info",
"ecommerce":{
"step": 2, //check out step, (0: Begin, 1: Delivery, 2: Summary)
"option":"order-confirmation" //order confirmation page - where the step 2 is pushed (additional information)
"option": "VISA", //selected payment method name
"id":1000463, //File ID
"shipmentID": "1111111", // shipment ID, get from Delivery step
"shipmentMode": "E-ticket", // shipment mode name
"shipping": 8, //shipment fee
"paymentFee": 4, //payment overhead fee
"revenue": 35, //total amount to pay
"coupon": "PROMO" //promotional code or voucher code
"items": [{ // List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", // Product Name (mandatory).
"item_id":12345, // Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", // Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
When user completes an order (event 'purchase')
{
"event": "purchase",
"ecommerce":{
"transaction_ID": "1234", //file ID
"shipping": 8, //shipment fee
"paymentFee": 4, //payment overhead fee
"affiliation":"SHOP", //sales channel name
"tax": 4, //tax fee
"value": 35, //total amount to pay
"currency": "EUR"
"items": [{ // List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", // Product Name (mandatory).
"item_id":12345, // Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", // Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
