Organisation | Audience Management | Targets

One of the essential steps to launch your email or SMS campaigns is to create at least one target to reach.

Create or modify a target which can be either static or dynamic.

A dynamic target is a target that will evolve on its own over time according to the query criteria that you have defined.

A static target, on the contrary, constitutes a photograph at a given moment in time. The list of contacts in the target will not vary.

The query engine is based on the "Individual", "Structure" or "Visitor" contact types.

Then use either the query engine to select your filters (SQL query option is available for expert users).

Create your query by adding conditions or groups of conditions to arrive at your target result.