Definitions of measures

Measure	Definition
Attendance (percentage)	Percentage of sold tickets compared to the total capacity.
Attendance by customer	Number of performances a contact has attended.
Attendance frequency	Average interval (in days) between consecutive attendances of a customer. This is an estimation of the average number of days between the contact's visits.
Average pre-sales in days before performance	Average number of days between the booking date and performance date.
Average price per ticket	Average price paid by the customers per tickets. It is calculated based on the total amount of tickets sold divided by the amount of money paid.
Capacity	Total initial amount of tickets available on sales (invalid & blocked seats are not taken in count).
Complimentary tickets	Tickets that have been given out for free.
Customers by event	Number of customers who have purchased tickets for a given event.
Difference since yesterday	Percentage of tickets sold today compared to the total capacity, e.g., if you sold 200 tickets today, and there are 20.000 seats in total, that value will be 1%.
Discount per ticket	Average discount per ticket. It represents the difference between the base unit amount and the actual paid amount for each ticket.
Distance to institution	Distance in KM between the contact's address (based on the ZIP code) and the address of your organization.
Financial utilization	Percentage of revenue compared to the maximum potential revenue.
Full year	No restriction, will display the full year.
Interval since last attendance	Number of days between today and the contact's last visit or attendance to a performance.
Last attendance	Date of the last visit or attendance to a performance for a given contact.
Max. revenue	The potential revenue if all remaining tickets were sold at full price.
Next anticipated attendance	If X is the average interval between consecutive attendances of a customer (in days), the next anticipated visit is Last Attendance + X.
Overdue (estimation)	Indication of how long since a contact's last visit/attendance compared to his/her usual visit/attendance rate: (Interval since last attendance) - (Attendance frequency)*1.5 The 1.5 is a tolerance factor applied. If the the value is positive, it means the customer has not attended/visited for longer than usual (he/she is overdue). If the value is negative, the contact attended/visited earlier than expected.
Purchase: days before the performance	Indication of how early a customer purchases tickets on average (in days before the performance).
Purchase horizon	Indication of how early a ticket was purchased with respect to the date of the performance. Possible values: Day of Performance (or Later) Last Week Last Month Last 3 Months Last 6 Months Earlier
Reduced	Number of tickets that have not been sold at the full price.
Standard price	Full price, i.e., the price of the tariff set on the 1st rank of the Occasional contact audience category in SecuTix.
Tickets	Total amount of tickets sold (refunds and cancellations excluded).
Revenue by ticket	Average revenue per ticket. The turnover divided by the number of sold tickets.
Revenue by seat	Average revenue per seat with respect to the the total capacity, i.e., including the the seats that were not sold.
Utilization	Percentage of sold tickets, including reservations, compared to the capacity.
YTD	Year to date - display months only until current month.