Organisation | Audience Management | Targets

Introduction

One of the essential steps when preparing your SAM campaigns is to create the related target/s.

A target is the result of query, expressed through filters and conditions, which provides a list of contacts that fulfill those conditions.
In S-360 a target can be dynamic or static.

A static target works like a still picture taken in a given time that won't change its results once created.
On the other hand a dynamic target will update the list of included contacts running it query over the time.

Targets are displayed in blue when linked to at least one campaign, while black ones are still not used.

Create a new target

Click on NEW to create a new target.
The first choice to make is indeed the type, between static and dynamic. Please note you won't be able to change the type afterwards.

Secondly, you pick the mode.
- Use query engine → this the standard choice, that gives you access to the SAM filters.
                                     You'll have then to select among contact types you want to work on: individuals, structures or guests.

- Write SQL query → this option is meant for expert users only, or to execute special queries provided by our team.  

In the following screen, beyond standard mandatory fields (name, code) and an optional remark, you can straightaway start adding conditions or groups of conditions to arrive at your target result.

Full consultation about SECUTIX Query Engine