Let me introduce you to SAM:
SAM is Secutix' marketing management tool. You'll be able to find it in the Organization Context menu, under the name Audience Management.
Thanks to the information that you'll input in our software, SAM will be able to segment the contacts, and target them with marketing campaigns that you'll be able to create from scratch.
SAM has five parts:
- Campaigns
- Targets
- Message templates
- URL builder
- Imports
However, in order to optimize it's results, let's first check one of the main sources SAM draws information from:
The contact files - Click here to go to the first SAM training: Concepts and basic principles
Once those concepts seem clear enough, in the second training, you'll be able to explore SAM:
Creation of targets and Campaign Management - Second SAM training
And for the most experienced of you, once you've started testing SAM thoroughly, here's our...
Advanced targeting training - Third SAM training