Email campaign audit
Tailor-made target generation
Let our experts analyse how well your email campaigns are performing and advise you how to optimise results.
Hit the bullseye by letting our experts generate tailor-made targets for you. Audience segmentation is key to your marketing strategy, so our experts are waiting to help you set up custom contact targeting. Tell us which contact segment you want to target and SecuTix will generate the target for you. If we can't create it with our query tool, we'll build you a customised SQL query.
Deliverable:
- An analytics report on your main email campaigns including recommendations for improvement in terms of targeting, communication strategy and email template design.
Deliverable:
- A dynamic contact target available in SAM.
Marketing report
Contact database check-up
Let SecuTix experts analyse your contact and sales data as well as your ticketing ecosystem and gain more insight into your audiences. The key objective of this kind of analysis is to identify the most important optimisation potential in your sales and marketing strategy while ensuring that you're making the most of all that SecuTix 360° has to offer.
If you want to manage audience relations in an efficient, effective and impactful way, it's essential that you have a clean, well-qualified contacts database and that you understand its composition. We can provide you with a detailed analysis of your contacts database including customer/prospect ratios, B2B/B2C ratios and contact criteria, etc.
Deliverables:
- A full report including:
- A SWOT analysis
- Defined SMART objectives
- Persona profiles
- An action plan
Deliverable:
- An analysis of your contact database with recommendations for improvement.
Ticketing & ecosystem
Social media login & share
your online ticket sales are part of an entire ecosystem: social networks, your corporate website, your mobile application, and so on. Make sure that your ticketing is easily accessible and that the customer journey is seamless regardless of the channels a customer uses.
SecuTix 360° lets you parametrise applications so that people can log in via Facebook, Twitter or Google+, the objective being to provide easier access to online sales. Users can connect and create and account with just one click. All they need to do is choose their favourite social network. Similarly, you can encourage them to share the purchase they've just made, with our integrated Facebook Share feature.
Deliverables:
- An analysis of how your online ticketing integrates into your ecosystem
- Recommendations on how to improve the personalisation of your online sales.
Deliverables:
- Activation of login via Facebook, Twitter and Google + (if your organisation has pages on these platforms)
- Activation of Facebook Share.
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E-commerce tracking
Indexing (SEO)
Having an online sales facility is great, but being able to analyse the behaviour of visitors to your ticketing even better! When exactly do sales peak during the week? What age group is most likely to purchase online and how much do they spend on average? These are some of the questions you can answer by placing tags using Google Tag Manager.
Take advantage of the SecuTix e-commerce dashboard
SecuTix provides you with a dashboard in your Google Analytics account, summarising all your online ticketing activities: see at a glance who buys what, and how.
Understand the customer journey
Track customer activity from their first click on your site to completion of their purchase. Google Analytics' purchase process analysis tools provide you with a better understanding of buying activity so that you can improve the customer journey.
Improve your visibility on the web! Nowadays, indexing or search engine optimisation is essential for a strong internet presence. Our indexing experts help you make sure your organisation is right up there at the top of the search engine rankings.
Deliverables:
- Activation of the e-commerce tag on your mass market sales channel
- SecuTix e-commerce dashboard made available in your Google Analytics account.
- Set-up of two objectives: add to cart, and actual purchase.
Deliverable:
- An analytics report on the current situation and our SEO recommendations.