Enhanced e-commerce data layer full documentation

 'ecommerce': {
   'purchase': {
     'actionField': {
       'id': '12345',                      // File ID
       'affiliation': 'MOSA_TSHOP',        // OrganizationCode_PoSCode
       'revenue': '35.43',                 // Total order amount (incl. tax and shipping) (same as the traditional e-commerce tag)
       'tax':'4.90',                       // Tax (VAT)
       'shipping': '5.99',                 // Shipping fee (same as the traditional e-commerce tag)
       'coupon': 'SUMMER_SALE'             // Access code of the promotional code if the user uses one in the Order Summary Page
     },
     'products': [{                        // List of purchased products inside the order.
       'name': 'School Workshop',                    // Product name
       'id': '12345',                                // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any)
       'price': '15.25',                             // Unit price
       'brand': 'Visit Pass / Exhibition',           // Product Family Type / Topic of the product (if set)
       'category': 'Cat A / Normal',                 // Seat category / Tarrif type
       'variant': 'Cross-sell 1-click / 1234567',    // Cross selling type / Parent product id (if purchased via cross-selling)
       'quantity': 1,                                // Purchased quantity of the product item
       'coupon': 'Free Admission / 54321'            // Advantage name / Advantage id (if purchased product is an advantage product)
      },
      {
       'name': 'Gift Voucher',
       'id': '67890',
       'price': '33.75',
       'brand': 'Exhibition',
       'category': 'Normal',
       'variant': 'Post-sell / 1234567',
       'quantity': 1
      }]
   }
 }

<script>
dataLayer.push ({
  'event':'ee-productClick'
  'ecommerce':{
    'user':[{
      'contactNumber':'3010',                // logged in's contact number
      'hashEmail':'a73070283a933005e429eda4ad2e219ce304404dbd518dd6f9624e64a8ea52eb',             // encrypted contact's email      
     }]
   }
});
</script> 

<script>
dataLayer.push ({
  'event':'ee-productImpression'
  'ecommerce': {
    'impressions': [{
      'id':'12345678',                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      'name':'Romeo & Juliet',          // Product name, Tour name
      'brand':'Event / Drama',          // Product Family Type / Topic of the product (if set)
	  'type': 'Sport', 				 	// Product Type
      'position':0,                     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'list': 'Hot topic'               // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
      'id':'ABC124',
      'name':'Product Name',
      'brand':'Product Brand',
      'position':1,
      'list': 'Hot topic'
     }]
   }
});
</script> 

<script>
dataLayer.push ({
  'event':'ee-promoImpression'
  'ecommerce':{
    'promoView':{
      'promotions':[{
      'id':'177664',                            // Advantage ID
      'name':'Member Exclusive',                // Advantage name
      'creative':'Only for member',             // Advantage description
      'position':1                              // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
     }]
   }
  }
});
</script> 

<script>
dataLayer.push({
  'event':'ee-productView'
  'ecommerce': {
    'detail': {
        'products': [{
        'id':'ABC123',						// Product ID
        'name':'Product Name',				// Product name
        'brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
	 	'type': 'Sport', 				 	// Product Type
       }]
     }
   }
});
</script> 

<script>
dataLayer.push({
  'event':'ee-productClick'
  'ecommerce': {
    'click': {
      'actionField': {
      'list': 'Product list name'
      },
      'products': [{
        'id':'ABC123',						// Product ID
        'name':'Product Name',				// Product name
		'date':'15/04/2021 - 15:30'         // Date time of timeslot, performance, match
        'brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
        'position':0						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'variant':'SALE'					// Product is to be SOLD or RESERVED
	 	'type': 'Sport', 				 	// Product Type
        }]
       }
    }
});
</script> 

<script>
dataLayer.push ({
  'event':'ee-promoClick',
  'ecommerce':{
    'promoClick':{
      'promotions':[{
        'id':'Promo ID',					// Advantage ID
        'name':'Promo name',				// Advantage name
        'creative':'Creative name',			// Advantage description
        'position':Position					// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'variant':'SALE'					// Product is to be SOLD or RESERVED
	 	'type': 'Sport', 				 	// Product Type
        }]
      }
    }
});
</script> 

// Measure adding a product to a shopping cart 
// and a list of product.
dataLayer.push({
  'event': 'addToCart',
  'ecommerce': {
    'currencyCode': 'EUR',         // Currency code used for the PoS
    'add': {                       // 'add' actionFieldObject measures.
      'products': [{                       //  List of product items added to the shopping cart.
        'name': 'Museum Pass',                  // Product Name
        'id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
        'price': '15.25',                       // Unit Price          
        'brand': 'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'category': 'Cat A / Normal',           // Seat category / tarrif type
        'variant': 'Cross-sell 1-click / 1234', // Cross selling type / parent product id (if added to cart via cross-selling)
        'quantity': 1                           // Quantity added to cart for this product item
        'url': 'https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156'     // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
        'imgUrl': 'https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo'             // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
	 	'type': 'Sport', 				 	// Product Type
       }]
    }
  }
});

// Measure the removal of a product from a shopping cart.
dataLayer.push({
  'event': 'removeFromCart',
  'ecommerce': {
    'remove': {                               // 'remove' actionFieldObject measures.
      'products': [{                          //  removing a product to a shopping cart.
        'name': 'Museum Pass',                  // Product Name
        'id': '1234-567-987',                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
        'price': '15.25',                       // Unit Price          
        'brand': 'Visit Pass / Exhibition',     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        'category': 'Cat A / Normal',           // Seat category / tarrif type
        'variant': 'Cross-sell 1-click / 1234', // Cross selling type / parent product id (if added to cart via cross-selling)
        'quantity': 1                           // Quantity added to cart for this product item
	 	'type': 'Sport', 				 	// Product Type
      }]
    }
  }
});

<script> 
	dataLayer.push({ 
		'event': 'ee-checkout', 
			'ecommerce': { 
				'checkout': { 
					'actionField': { 
						'step': 1, 										//check out step, (1: Delivery, 2: Summary) 
						'id': '15284',
					 	'option':'summary' 								//order summary page - where the ee-checkout step 1 is pushed (additional information)
						'shippingMode': 'E-ticket', 					//shipment mode name 
						'shipping': 8 									//shipment fee 
						}, 
					'products': [{ 										//List of productFieldObjects inside the order. 
						'name': 'Triblend Android T-Shirt', 			//Product Name (mandatory). 
						'id': '12345', 									//Product Id (mandatory). 
						'price': '15.25', 								//Unit Price (mandatory) (same as the basic e-commerce tag). 
						'brand': 'Visit Pass / Exhibition', 			// Product Family Type / Topic of the product (if set) 
						'category': 'Cat A / Normal', 					// seat category / tarrif type 
						'variant': 'Cross-sell 1-click / 1234567', 		// cross selling type / parent product id (if purchased via cross-selling) 
						'quantity': 1, 									// same as the basic e-commerce tag 
						'coupon': 'PartnerCUBE' 						// advantage name / advantage id 
					 	'type': 'Sport', 				 				// Product Type
						}] 
					} 
				} 
}); 
</script>

<script> 
dataLayer.push({ 
	'event': 'ee-checkout', 
		'ecommerce':{ 
			'checkout':{ 
				'actionField':{ 
					'step': 2, 											//check out step, (1: Delivery, 2: Summary) 
				 	'option':'order-confirmation' 						//order confirmation page - where the ee-checkout step 2 is pushed (additional information)
					'option': 'VISA', 									//selected payment method name 
					'id': '1000463', 									//File ID 
					'shipmentID': '1111111', 							// shipment ID, get from Delivery step 
					'shippingMode': 'E-ticket', 						// shipment mode name 
					'shipping': 8, 										//shipment fee 
					'payment fee': 4, 									//payment overhead fee 
					'revenue': 35, 										//total amount to pay 
					'coupon': 'PROMO' 									//promotional code or voucher code 
					}, 
				'products': [{ 											// List of productFieldObjects inside the order. 
					'name': 'Triblend Android T-Shirt', 				// Product Name (mandatory). 
					'id': '12345', 										// Product Id (mandatory). 
					'price': '15.25', 									// Unit Price (mandatory) (same as the basic e-commerce tag). 
					'brand': 'Visit Pass / Exhibition', 				// Product Family Type / Topic of the product (if set) 
					'category': 'Cat A / Normal', 						// seat category / tarrif type 
					'variant': 'Cross-sell 1-click / 1234567', 			// cross selling type / parent product id (if purchased via cross-selling) 
					'quantity': 1, 										// same as the basic e-commerce tag 
					'coupon': 'PartnerCUBE' 							// advantage name / advantage id 
					 'type': 'Sport', 				 					// Product Type
					}] 
				} 
			} 
}); 
</script>