The birth of a new normal
With the COVID-19 comes the birth of a new normal with new ways to access art, live enterainment, sport and music. Streaming content is used more and more to connect with your audience and deliver great content connecting while ensuring safety. Digitalization of live enterainement, Museums, Brand homes, sport and e-sport are growing fast creating a unique opportunity to create new sources of revenue. SecuTix can help you going this new normal by not only selling exclusive access to the digital content but also to measure the impact and success of such offers. Let's have look in more details in differents constraints how you can make the best of it with SecuTix.
Some of the challenges...
- The need to connect while being isolated
- The need to apply social distancing rules while keep on selling a real life and digital content.
- Making the best out of streaming platforms and media content creation platforms in general.
- Measure the success of the new kind of content your are selling with SAM.
...where SecuTix can help you
SecuTix offers the possibility to link digital content to any product. As simple as it sounds, you can attached to any event, advantage or service a digital content link that will be accessible from the ticket list screen in the personal account page your audience. This opens a lot of new possibilities such as :
- Sell virtual seats while selling standard tickets within the ticketshop sales process at price you can define trough an advantage or a new tariffs.
- Extend the capacity of your performance with a virtual seat non-numbered section (infinite capacity) that would offer the best view on stage, fields.
- Ensure the social distancing rules by setting some seat of your seatMap as virtual only.
- Connect with your audience in new ways with great features like live comments for exemple offered by the live streaming platforms of your choice (youtube, twitch, vimeo,...)
How to Get Started
Linking digital content to your ticketing catalog of products.
- In the catalog open the product on which you want to set a digital content for your audience.
- Create a custom variable having the internal_code "STREAM".
- In the value section enter the following format of JSON data.
{
"link": "https://www.youtube.com/embed/xOXJl6zD9gw",
"tracking": "yes",
"campaign_source": "streaming",
"campaign_medium": "weblink",
"campaign_name": "Alceste_streaming"
}
Your audience can access this new content from their personal account ticket list screen.
Explain
See how to configure an embedded video from the different streaming platforms
MMI to create a page for youtube, twitch, vimeo
Live stream versus existing digital content links.
MMI to explain how to handle those 2 use cases.