Enhanced e-commerce data layer

Enhanced E-commerce Tracking offers deeper insights and more accurate tracking data of online shopping engagement, Google Analytics.

Our Enhanced E-commerce feature has been further extended and is here to support the following measurements of users' interactions:

Contact data

Push contact's information (contact Number, hash Email) for all online journeys.

Contact's data Example

<script>
dataLayer.push ({
  'event':'ee-productImpression'
  'ecommerce': {
    'impressions': []
    'user': [
		'contactNumber':'3010'
		'hashEmail':'a73070283a933005e429eda4ad2e219ce304404dbd518dd6f9624e64a8ea52eb'
   }
});
</script>

Product impression and action data

Impressions and clicks

On the landing page :
- Clusters & sections views: push all products' impression data (including all products in the List view, even if the "Load more" button has not been clicked.)
- For the carousel or slider sections, we push all products inside the slider, no matter when user clicks on an arrow to see the other products or not. Meaning that if the product is in the slider, it will considered as an impression.)
- Product type view: push all products belonging to the current Product Type selected (e.g push all products of the EVENT tab, when user clicks on the VISIT tab, and then pushing all VISIT tab products)
- On Landing page section view, sending data also depends on scroll depth. This means that the data will be pushed as the user scrolls the landing page.
- If a product card on the landing page is a Tour, we push the Tour id as the product Id.
- If a product card is a list of timeslots/performancse, we push its' product Id (Event Id or Visit pass Id).
Data are also sent after user clicks on a product/promotion, and in the product/promotion details page (page just before the shopping cart)

1. Product impression

Push product impression data to datalayer as follows :

Product impression DataLayer Example

<script>
dataLayer.push ({
  'event':'ee-productImpression'
  'ecommerce': {
    'impressions': [{
      'id':'12345678',                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      'name':'Romeo & Juliet',          // Product name, Tour name
      'brand':'Event / Drama',          // Product Family Type / Topic of the product (if set) 
      'position':0,                     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      'list': 'Hot topic'               // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
      'id':'ABC124',
      'name':'Product Name',
      'brand':'Product Brand',
      'position':1,
      'list': 'Hot topic'
     }]
   }
});
</script>

2. Promotion impression (Advantage)

Push Promotion impression data to datalayer on the same pages and sections mentionned above :

Promotion (advantage) impression DataLayer Example

<script>
dataLayer.push ({
  'event':'ee-promoImpression'
  'ecommerce':{
    'promoView':{
      'promotions':[{
      'id':'177664',                            // Advantage ID
      'name':'Member Exclusive',                // Advantage name
      'creative':'Only for member',             // Advantage description
      'position':1                              // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
     }]
   }
  }
});
</script>

3. Product details impression

Data pushed when :

A product is clicked (accessing the product details page)
For the calculated season tickets, it is at the ticket selection page
For the Hospitality product family, it is at the hospitality selection page
At the ticket selection page.

Product details impression DataLayer Example

<script>
dataLayer.push({
  'event':'ee-productView'
  'ecommerce': {
    'detail': {
        'products': [{
        'id':'ABC123',						// Product ID
        'name':'Product Name',				// Product name
        'brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
       }]
     }
   }
});
</script>

4. Product click

Push Product details' data when user clicks a product

Product click DataLayer Example

<script>
dataLayer.push({
  'event':'ee-productClick'
  'ecommerce': {
    'click': {
      'actionField': {
      'list': 'Product list name'
      },
      'products': [{
        'id':'ABC123',						// Product ID
        'name':'Product Name',				// Product name
        'brand':'Product Brand',			// Product Family Type / Topic of the product (if set)
        'position':0						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
        }]
       }
    }
});
</script>

5. Promotion click

Push Product details' data when user clicks a product

Promotion click DataLayer Example

<script>
dataLayer.push ({
  'event':'ee-promoClick',
  'ecommerce':{
    'promoClick':{
      'promotions':[{
        'id':'Promo ID',						// Advantage ID
        'name':'Promo name',					// Advantage name
        'creative':'Creative name',				// Advantage description
        'position':Position						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
        }]
      }
    }
});
</script>