- Created by Ha Minh Nam, last modified on Nov 14, 2023
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Switch to Google Analytics 4
Google announced that on 1st of July 2023, universal analytics properties will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags.
For existing sites that already use Google analytics, the creation of Google Analytics 4 property will not have impact on your current setting. Please refer to Google guidelines on how to configure the property for GA4.
To leverage full reporting capabilities from Google analytics 4 SECUTIX adapted the data layer being used on the ticket shop following official Google data layer guidelines.
You can enable the Google Analytics 4 data layer on your point of sale characteristics setting as seen on the image under "How to use Google Analytics 4 Enhanced E-commerce" section below.
Make sure to adapt and test your Google tag management settings. The list of events being provided by the new data layer if specified in the summary chapter below.
For more details on migration to GA4 please refer to official Google developer migration center.
Other useful links:
Former Secutix guidelines on SecuTix ticket shop - Universal analytics data layer documentation
Developer migration center for E-commerce - Ecommerce event compatibility and translation reference (gtag.js)
Youtube video tutorials - Getting Started with Google Analytics 4 properties
Data layer Google Analytics 4 Events - Summary
| Google Analytics 4 Events - Guidelines | SecuTix Ticket shop events available | Description |
|---|---|---|
event: "view_item_list", | view_item_list | a user sees a list of items/offerings on Landing page |
event: "select_item", | select_item | a user selects an item from a list on Landing page |
event: "view_item", | view_item | a user views an item after selecting it from Landing page |
event: "add_to_cart", | add_to_cart | a user adds items to cart |
event: "add_to_wishlist", | - | a user adds items to wishlist |
event: "view_cart", | view_cart | a user views their cart |
event: "remove_from_cart", | remove_from_cart | a user removes items from a cart |
event: "begin_checkout", | begin_checkout | a user begins checkout |
event: "add_shipping_info", | add_shipping_info | a user adds shipping info |
event: "add_payment_info", | add_payment_info | a user adds payment info |
event: "purchase", | purchase | a user completes a purchase |
event: "refund", | - | a user receives a refund |
event: "view_promotion", | view_promotion | a user sees a promotion item on Landing page |
event: "select_promotion", | select_promotion | a user clicked a promotion item on Landing page |
How to activate Google Analytics 4 Enhanced E-commerce
1. Activate GA4 Enhanced E-commerce for the Point of Sales
Login to your SecuTix back-office, and activate enhanced e-commerce for the corresponding Internet point of sales via the screen Organisation > Initialisation > Organisation Parameters > Sales Channels > Point of Sale > Internet Parameters.
Wait for a few minutes for the corresponding PoS to be updated with the latest parameters.
Google Analytics 4 E-commerce tracking
Product impression and action data
Impressions and clicks
- On the landing page :
- Clusters & sections views: push all products' impression data (including all products in the List view, even if the "Load more" button has not been clicked.)
- For the carousel or slider sections, we push all products inside the slider, no matter when user clicks on an arrow to see the other products or not. Meaning that if the product is in the slider, it will considered as an impression.)
- Product type view: push all products belonging to the current Product Type selected (e.g push all products of the EVENT tab, when user clicks on the VISIT tab, and then pushing all VISIT tab products)
- On Landing page section view, sending data also depends on scroll depth. This means that the data will be pushed as the user scrolls the landing page.
- If a product card on the landing page is a Tour, we push the Tour id as the product Id.
- If a product card is a list of timeslots/performancse, we push its' product Id (Event Id or Visit pass Id).
- Data are also sent after user clicks on a product/promotion, and in the product/promotion details page (page just before the shopping cart)
1. Product impression
Push product impression data to datalayer.
{
"event":"view_item_list"
"ecommerce": {
"items": [{
"item_id":12345678, // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
"item_name":"Romeo & Juliet", // Product name, Tour name
"item_brand":"Event / Drama", // Product Family Type / Topic of the product (if set)
"type": "Sport", // Product Type
"index":0, // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
"item_list_name": "Hot topic" // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
},
{
"item_id":124,
"item_name":"Product Name",
"item_brand":"Product Brand",
"index":1,
"item_list_name": "Hot topic"
}]
}
}
2. Promotion impression (Advantage)
Push Promotion impression data to datalayer on the same pages and sections mentionned above.
{
"event":"view_promotion"
"ecommerce":{
"items":[{
"item_id":177664, // Advantage ID
"item_name":"Member Exclusive", // Advantage name
"creative":"Only for member", // Advantage description
"index":1 // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
}]
}
}
3. Product details impression
Data pushed when :
- A product is clicked (accessing the product details page)
- For the calculated season tickets, it is at the ticket selection page
- For the Hospitality product family, it is at the hospitality selection page
- At the ticket selection page.
{
"event":"view_item"
"ecommerce": {
"items": [{
"item_id":123, // Product ID
"item_name":"Product Name", // Product name
"item_variant":"SALE", // Product is to be SOLD or RESERVED
"item_brand":"Product Brand", // Product Family Type / Topic of the product (if set)
"type": "Sport", // Product Type
}]
}
}
4. Product click
Push Product details' data when user clicks a product, includes the additional data
{
"event":"select_item"
"ecommerce": {
"items": [{
"item_id":123, // Product ID
"item_name":"Product Name", // Product name
"date":"15/04/2021 - 15:30" // Date time of timeslot, performance, match
"item_brand":"Product Brand", // Product Family Type / Topic of the product (if set)
"item_list_name":"Hot topic"
"index":0 // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
"item_variant":"SALE" // Product is to be SOLD or RESERVED
"type": "Sport", // Product Type
}]
}
}
5. Promotion click
Push Product details' data when user clicks a product
{
"event":"select_promotion",
"ecommerce":{
"items":[{
"item_id":"Promo ID", // Advantage ID
"item_name":"Promo name", // Advantage name
"creative":"Creative name", // Advantage description
"index":Position // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
"item_variant":"SALE" // Product is to be SOLD or RESERVED
}]
}
}
Cart and Check-out
1. Add or Remove products from Cart
Push data when a product is added to cart, or remove from cart
{
"event": "add_to_cart",
"ecommerce": {
"currency": "EUR", // Currency code used for the PoS
"action":"add"
"items": [{
"item_name": "Museum Pass", // Product Name
"item_id": "1234-567-987", // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product) - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
"date":"03-01-2023 - 06:00" // Date time of performance/match
"price": "15.25", // Unit Price
"item_brand":"Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1 // Quantity added to cart for this product item
"url": "https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156" // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
"imgUrl": "https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo" // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
"type": "Sport", // Product Type
}]
}
}
{
"event": "remove_from_cart",
"ecommerce": {
"currency": "EUR", // Currency code used for the PoS
"action":"remove"
"items": [{
"item_name": "Museum Pass", // Product Name
"item_id": "1234-567-987", // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product) - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
"price": "15.25", // Unit Price
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1 // Quantity remove from t cart for this product item
"type": "Sport", // Product Type
}]
}
}
2. View Cart
Push data when user views cart content
{
"event": "view_cart",
"ecommerce": {
"currency": "EUR", // Currency code used for the PoS
"action":"add"
"items": [{
"item_name": "Museum Pass", // Product Name
"item_id": "1234-567-987", // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product) - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
"date":"03-01-2023 - 06:00" // Date time of performance/match
"price": "15.25", // Unit Price
"item_brand":"Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1 // Quantity for this product item
"url": "https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156" // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
"imgUrl": "https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo" // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
"type": "Sport", // Product Type
}]
}
}
3. Check out
Data are sent to datalayer in check out process with 3 steps: Begin the Checkout, Delivery and Order confirmation (after the payment page)
Security and data layer
Please note that the payment page cannot push any data in the data layer, as this is a secure page and pushing data externally in a secure page is forbidden by the PCI certification.
When user start the Check-out process (event 'begin_checkout')
{
"event": "begin_checkout",
"ecommerce": {
"step": 0, //check out step, (0: Begin, 1: Delivery, 2: Summary)
"id":15284, // File ID
"option":"begin_checkout"
"items": [{ //List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", //Product Name (mandatory).
"item_id": 12345, //Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", //Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
When user choose a delivery mode and click on Continue (event 'add_shipping_info')
{
"event": "add_shipping_info",
"ecommerce": {
"step": 1, //check out step, (0: Begin, 1: Delivery, 2: Summary)
"id":15284, // File ID
"option":"summary" //order summary page - where the step 1 is pushed (additional information)
"shipmentID": "E-ticket", //shipment mode name
"shipmentMode": "E-ticket", //shipment mode name
"shipping": 8 //shipment fee
"items": [{ //List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", //Product Name (mandatory).
"item_id": 12345, //Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", //Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
When user input a voucher, select a payment method, then click on Continue to Payment (event 'add_payment_info')
{
"event": "add_payment_info",
"ecommerce":{
"step": 2, //check out step, (0: Begin, 1: Delivery, 2: Summary)
"option":"order-confirmation" //order confirmation page - where the step 2 is pushed (additional information)
"option": "VISA", //selected payment method name
"id":1000463, //File ID
"shipmentID": "1111111", // shipment ID, get from Delivery step
"shipmentMode": "E-ticket", // shipment mode name
"shipping": 8, //shipment fee
"paymentFee": 4, //payment overhead fee
"revenue": 35, //total amount to pay
"coupon": "PROMO" //promotional code or voucher code
"items": [{ // List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", // Product Name (mandatory).
"item_id":12345, // Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", // Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
When user completes an order (event 'purchase')
{
"event": "purchase",
"ecommerce":{
"transaction_ID": "1234", //file ID
"shipping": 8, //shipment fee
"paymentFee": 4, //payment overhead fee
"affiliation":"SHOP", //sales channel name
"tax": 4, //tax fee
"value": 35, //total amount to pay
"currency": "EUR"
"items": [{ // List of productFieldObjects inside the order.
"item_name": "Triblend Android T-Shirt", // Product Name (mandatory).
"item_id":12345, // Product Id (mandatory).
"date":"13-01-2023 - 05:00"
"price": "15.25", // Unit Price (mandatory) (same as the basic e-commerce tag).
"item_brand": "Visit Pass / Exhibition", // Product Family Type / Topic of the product (if set)
"item_category":"Cat A", // Seat category
"item_category2":"Full price", // tarrif type
"item_variant": "SALE",
"quantity": 1, // same as the basic e-commerce tag
"coupon": "PartnerCUBE" // advantage name / advantage id
"type": "Sport", // Product Type
}]
}
}
Customize 'purchase' event name
The 'purchase' event name can be customized by using the config key config.googleanalytic.GA4purchase at point of sales > internet theme > configure label key.
Currently, this is the only event that provides this customization option.
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