With our experience of running lottery process on many high profile occasions, we have reworked the front-end from scratch to provide a mobile first experience with a brand streamlined look & feel. On the back-end side, we have changed the data base for increased performance and reworked the draw process to remove all the pain points, in order to ensure seamless operations. On top of that, we have added to capability of capturing the credit card information during the application phase so that winners can be automatically charged, both limiting the amount of fraudulent application while also optimizing the conversion rate.
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