This feature improves the ranking of the Ticket Shop pages by integrating automatically some metadata Google Sear is fond of.
Summary
The principle is to provide some metadata information into the tour pages and performance pages of the SecuTix Ticket Shop. This feature has no impact on your institutional web site if you are using a web site distinct from the SecuTix Ticket Shop.
This feature only provides meta data to improve the ranking. It doesn't provide warranty on the ranking obtained.