DAN improvements

NEW V2.14 Some improvements have been added to DAN, SecuTix Data Analytix: Anomymous sales, Prospects, sub-topics and contact preferred language.

Anonymous sales

While anonymous sales were counted towards total number of tickets and revenue, they did not appear in the geo-analysis and contact cross-distribution reports, and would have been filtered out as soon as some filtering was applied any contact related dimension. A series of changes have been made to allow detailed analysis of anonymous sales.

Dimensions

NEW The following dimensions have been added to easily filter on anonymous sales

Anonymous sales: a boolean filtering sales based on whether they are anonymous or not
Anonymous sales region: region entered by operators during anonymous sales. This dimension is not to be confused with the Region dimension, which is computed from the Country and Postal code dimensions.

UPDATED The following list of dimensions have been adjusted to also account for anonymous sales

Country
Postal code
Town (defined from country and postal code)
District (defined from country and postal code)
Region (defined from country and postal code)

Sheets

The geo-analysis and contact cross-distribution reports now also display the anonymous sales with respect to revenue and number of tickets. However, the number of contacts is obviously zero when filtering on anonymous sales only.

Prospects

All contacts are now imported into DAN, regardless whether they have sales or not.

Note, however, that for obvious reasons, filtering on product or sales related dimension will filter out the prospects.

Sub-topics

A new sub-topics dimension has been added that will allow to filter products based on any of their linked sub-topic, not just the first one.

The existing sub-topic dimension has been renamed main sub-topic and will only filter on the first sub-topic. In visualization using the sub-topic as a dimension, for example in the Sales cross-distribution sheet, it is still the main sub-topic dimension that is used to avoid having a single ticket counts towards several sub-topic values.

Contact preferred language

The contact preferred language is now available as a new dimension to allow targeting specific contacts.