SecuTix Audience Management (SAM)
- Rocio GALIANA ALONSO
"What income was generated by the last marketing campaign?"
Don, the marketing director, asks this question to Elena, the digital communication specialist of the institution, who immediately replies: 780€.Â
Elena provides him in addition with a detailed report of the campaign comprising, in addition to the turnover, the opening rate, the click rate, the number of associated sales, as well as a second report extracted from Google Analytics which presents the traffic generated by this campaign.
Elena could have all these data because she carried out her campaign in the SAM. Emails which were sent within this campaign contained links which were all automatically tracked. Therefore, each opening, click and purchase following this email are captured by SecuTix in order to complete the result data of the marketing campaign. These are very useful features for Elena and Don, who can understand and improve their marketing actions while always keeping an eye on the key metrics of their campaigns.Â
This is a list of the different functions you will find in the SAM.
Contacts | Segmentation | Message | Automation | Results |
|---|---|---|---|---|
 |  |  |  |  |
The key to success lays in the knowledge of your audience.
| The most important step in the campaign process is targeting.
| The relevance of your messages includes their customization.
| Determine a communication strategy with its target audiences and let the SAM operate.
| Measurement points to assess and improve your marketing strategies performances.
|
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